{"id":35400,"date":"2023-12-13T10:34:36","date_gmt":"2023-12-13T10:34:36","guid":{"rendered":"https:\/\/www.pkf-attest.es\/noticias\/proyecto-amkt-2\/"},"modified":"2023-12-13T10:34:36","modified_gmt":"2023-12-13T10:34:36","slug":"proyecto-amkt-2","status":"publish","type":"noticias","link":"https:\/\/www.pkf-attest.es\/en\/noticias\/proyecto-amkt-2\/","title":{"rendered":"Success story: Salesforce implementation at AMKT"},"content":{"rendered":"\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"pkf-youtube-consent\" style=\"--pkf-video-ratio:500 \/ 281\"><div class=\"pkf-youtube-consent__notice\"><p class=\"pkf-youtube-consent__title\">YouTube video blocked<\/p><p>By accepting, you allow YouTube videos on this website to load during this session. Google will receive data such as your IP address and may use cookies and similar technologies to play the content and for security, measurement and advertising purposes. This permission does not enable Google Ads or this website&#039;s analytics.<\/p><p><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">Google privacy (external website)<\/a> \u00b7 <a href=\"https:\/\/www.pkf-attest.es\/politica-de-cookies\/\">Cookie policy<\/a><\/p><div class=\"pkf-youtube-consent__actions\"><button type=\"button\" data-pkf-youtube-accept disabled>Accept YouTube and load videos<\/button><button type=\"button\" data-pkf-youtube-reject disabled>Keep blocked<\/button><\/div><p class=\"pkf-youtube-consent__status\" role=\"status\"><\/p><noscript><p>JavaScript is required to enable the video here. You can also open it on YouTube.<\/p><\/noscript><a href=\"https:\/\/www.youtube.com\/watch?v=PcYY2QeX2ho\" target=\"_blank\" rel=\"noopener noreferrer\">Watch on YouTube (external website)<\/a><\/div><div class=\"pkf-youtube-consent__player\" hidden><\/div><template><iframe class=\"skip-lazy\" data-no-lazy=\"1\" data-pkf-youtube-src=\"https:\/\/www.youtube-nocookie.com\/embed\/PcYY2QeX2ho?feature=oembed\" loading=\"lazy\" title=\"PKF Attest - Caso de \u00e9xito AMKT\" width=\"500\" height=\"281\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/template><button type=\"button\" class=\"pkf-youtube-consent__withdraw\" data-pkf-youtube-reject hidden>Withdraw YouTube permission<\/button><\/div>\n<\/div><figcaption class=\"wp-element-caption\">AMKT&#8217;s project experience with PKF Attest in Salesforce implementation<\/figcaption><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:2000px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h2 class=\"wp-block-heading has-text-align-left has-text-color has-link-color wp-elements-1\" id=\"h-proyecto-de-implantacion-de-salesforce-en-la-asociacion-de-marketing-de-espana\" style=\"color:#0eb4da;font-size:32px\"><strong>Salesforce implementation project at the Marketing Association of Spain<\/strong><\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-asociacion-de-marketing-de-espana\"><strong>Association<\/strong> <strong>Marketing Association of Spain<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The <a href=\"https:\/\/www.asociacionmkt.es\/\">Marketing Association of Spain<\/a><\/strong>, AMKT, is an association of people and companies active in the training of marketing professionals, in the development of networking and, above all, in supporting members and companies in everything they need related to marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMKT, an <em>association that is progressing with the times<\/em>, as Victor Conde, Managing Director, rightly points out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-los-retos-en-la-implantacion-de-salesforce-en-amkt\"><strong>Challenges<\/strong> in Salesforce implementation at AMKT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The project presented some challenges that were important to manage well from the outset:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified partner vision<\/strong><\/li>\n\n\n\n<li><strong>Digitalization<\/strong> to optimize management and enable growth while maintaining service quality.<\/li>\n\n\n\n<li><strong>Omnichannel communication<\/strong> with the partner<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#0f3780\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" id=\"h-el-proyecto-implantacion-de-salesforce-en-amkt\" style=\"color:#ffffff\"><strong>The project<\/strong>: Salesforce implementation at AMKT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#ffffff\"><strong>Associations <\/strong>are constantly changing. They need to be equipped with information systems that streamline management with the partner and, above all, allow them to focus their efforts on what adds value, minimizing administrative tasks. AMKT is a dynamic and restless entity, as it continuously creates initiatives that add value to its members. Thus, they needed to manage the relationship with omnichannel and be able to focus their professionals on innovation and services. The unification of information and omni-channeling have been the priority objectives of the project.<\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#0f3780\" class=\"wp-block-genesis-blocks-gb-testimonial left-aligned gb-font-size-14 gb-block-testimonial\"><div class=\"gb-testimonial-text\">&#8220;<em>Once we had planned all the marketing automation with the Salesforce CRM, it seemed to us that PKF Attest was the right partner to go down this path and achieve customer engagement by offering the best experience.&#8221; <\/em><\/div><div class=\"gb-testimonial-info\"><h2 class=\"gb-testimonial-name\" style=\"color:#0f3780\">Victor Conde<\/h2><small class=\"gb-testimonial-title\" style=\"color:#0f3780\">Director General AMKT<\/small><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal gb-background-cover gb-background-no-repeat\" style=\"background-image:url(https:\/\/www.pkf-attest.es\/wp-content\/uploads\/2023\/12\/fondo-transparente.png);background-position:90% 64%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h2 class=\"wp-block-heading\" id=\"h-la-estrategia-aplicada\"><strong>The strategy applied<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The identification of information silos, the unification of data and the deployment of an appropriate solution for association management optimized implementation times and, above all, functional definition times. The rapid deployment, quick wins, allowed a fast adoption by the association&#8217;s professionals and a step-by-step growth strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>adoption of Salesforce, <\/strong>with customization for partnerships, enabled a successful choice of solution and a rapid implementation strategy.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h2 class=\"wp-block-heading\" id=\"h-los-resultados\"><strong>The results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With this CRM implementation project, AMKT has made progress in its digitalization strategy and its commitment to innovation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Onmicanal management of members<\/strong><\/li>\n\n\n\n<li><strong>Ability to grow while maintaining service and attention to members<\/strong><\/li>\n\n\n\n<li><strong>Reduction of administration times<\/strong><\/li>\n\n\n\n<li><strong>Focus on new service and member care<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#0f3780\" class=\"wp-block-genesis-blocks-gb-testimonial left-aligned gb-font-size-14 gb-block-testimonial\"><div class=\"gb-testimonial-text\">&#8220;<em>Thanks to PKF Attest, AMKT is able to offer a better experience and grow without compromising a personalized<\/em>, friendly and professional experience&#8221;<\/div><div class=\"gb-testimonial-info\"><h2 class=\"gb-testimonial-name\" style=\"color:#0f3780\">Victor Conde<\/h2><small class=\"gb-testimonial-title\" style=\"color:#0f3780\">Director general AMKT<\/small><\/div><\/div>\n\n\n\n<div style=\"height:102px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n<div class=\"solucionesdestacado si\">\r\n<section id=\"layout-content-box-5\" class=\"layout layout-content-box wrap-xl has-bg bg-white p-rel\" style=\"\" aria-label=\"Quote\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"wrap content-wrap box-format-single p-rel f-row x-ctr left\" style=\"background-color:#0eb4da; background-image: url(&quot;https:\/\/www.pkf-attest.es\/wp-content\/uploads\/2023\/12\/saleforce-AMKT-PKF.jpg&quot;);\">\r\n\t<div class=\"colorFondo\" style=\"background-color:#0eb4da\"><\/div>\r\n\t<div class=\"content-inner cf aos-init aos-animate\" data-aos=\"fade-right\" style=\"color:#FFFFFF\">\r\n\t\t\t\t\t\t\t\t<div class=\"content cf\">\r\n\t\t\t\t\t\t\t\t\t<h4 style=\"color:#FFFFFF\">SALESFORCE<\/h4>\r\n\t\t\t\t\t\t\t\t<p><p>Discover all the features that a Salesforce CRM can bring to your company. From PKF, the implementation will be simple and adapted to the needs of each company and its customers.<\/p>\n<\/p>\r\n\t\t\t\t\t\t\t\t<a style=\"color:#FFFFFF;\r\n  border: 1px solid #FFFFFF;\" href=\"https:\/\/www.pkf-attest.es\/tecnologia\/en\/salesforce\/\">Learn more<\/a>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<div class=\"content-fade-bg bg-pink has-bg\"><\/div>\r\n<\/div>\r\n<div class=\"content-bg rocket-lazyload lazyloaded\" style=\"background-image: url(&quot;https:\/\/www.pkf-attest.es\/wp-content\/uploads\/2023\/12\/saleforce-AMKT-PKF.jpg&quot;);\" data-ll-status=\"loaded\"><\/div>\t\t\t\t<\/section>\r\n<\/div>\r\n","protected":false},"featured_media":9263,"template":"novedad-corporativa-single-post.php","categories":[],"tags":[248,256],"novedades_corporativa":[],"class_list":["post-35400","noticias","type-noticias","status-publish","has-post-thumbnail","tag-proyectos-en","tag-tecnologia-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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