In 2024, Google has released several updates to its algorithm that significantly impact SEO. In this article, we will provide you with a summary of the most important changes and how you can adapt your strategy to maintain a good ranking.
Major Updates to the Google Algorithm in 2024
Google has introduced key changes to its algorithm to improve the quality of search results. These are some of the most relevant updates:
Fight against AI-generated content
One of the major updates in 2024 aims to curb the proliferation of AI-generated content. Google now prioritizes original, high-quality content, which means creators must focus on authenticity and added value.
Improved interpretation of search intent
Google has improved its ability to interpret the intent behind user searches. This means that content must be more aligned with users' specific needs and questions in order to rank well.
Updating the page experience
User experience remains a top priority for Google. Pages with fast loading times, improved interactivity and visually appealing content are rewarded with higher rankings in search results. This section falls under EAT (Expertise, Authoritativeness and Trustworthiness).
Tips for Adapting your SEO Strategy
To take advantage of these updates and keep your SEO optimized, we propose the following tips:
Focus on Content Quality
Create original, useful and well-researched content that responds to the needs of your audience. Use reliable sources and provide detailed and valuable information.
Optimize for user experience
Make sure your website loads quickly (WPO), is easy to navigate and is optimized for mobile devices (responsive). Use high quality images and videos to improve interactivity, but make sure they are optimized and adapted to the spaces within the website.
Uses Internal and External links
Internal links help users navigate your site and help search engines understand the structure of your content. External links to trusted sources can increase your site's authority.
So what works for SEO according to Google?
Keeping up with Google algorithm updates is crucial to a successful SEO strategy. By focusing onquality content and user experience, you can ensure that your website remains competitive in the search results.
We will continue to keep you informed about Google algorithm updates and give you tips on how to improve the experience on your web pages in order to improve your website's SEO.
