Digitalization is enabling companies to optimize their processes. The implementation of CRM for SMEs is helping companies to improve their customer relations and increase sales, improve the attraction of potential customers and optimize costs. To do this, it is only necessary to hire a CRM that suits the particular needs of each company and enjoy all the advantages it offers.
The best CRM is the one that allows you to integrate sales, customer service and marketing at the same point. As a result, you have the opportunity to automate and optimize the execution of multiple tasks. CRM programs are able to improve the customer's buying experience during each stage of the sales funnel.
We will now highlight the two strong points of a CRM for an SME:
Databases: the collection of data and information about customers and potential customers is essential for the management of a sales and marketing department. It is not only about collecting and storing common data (name, address, telephone number...) The platform stores information about customer interactions with the company. It generates a history of the customer and his actions that will allow you to improve your relationship in the future.
Automation: the CRM has the ability to automate email marketing campaigns for sending mass mailings to customers. Thus the department will be able to automate those tasks that are more manual and take on a greater number of campaigns. Companies have the ability to save costs, since it is possible to perform a greater amount of work in a better timeframe.
Salesforce is the first CRM in the world and the number 1 in the market, a benchmark in the field of marketing automation and sales process optimization. Now, with the European aid Kit digital, aimed at helping the digital transformation of SMEs, you can get up to €4,000 grant to implement or improve your CRM.
