{"id":21980,"date":"2024-09-24T10:13:00","date_gmt":"2024-09-24T08:13:00","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/caso-exito-mcy-cosmetics-2\/"},"modified":"2026-08-04T09:40:49","modified_gmt":"2026-08-04T07:40:49","slug":"caso-exito-mcy-cosmetics","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/en\/novedades-itc\/caso-exito-mcy-cosmetics\/","title":{"rendered":"MCY Cosmetics and digital marketing with PKF Attest"},"content":{"rendered":"\n
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The company: MCY Cosmetics<\/h3>\n\n\n\n

MCY Cosmetics, is the sum of many years of experience in the cosmetics sector, specifically in direct sales.Its objective was to meet the challenge of combining direct sales with its network of consultants with online sales in its e-commerce.<\/p>\n\n\n\n

Always adapted to changes in the consumption habits of your target!<\/p>\n\n\n\n

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The Project: Digital Marketing Strategy Process<\/h3>\n\n\n\n

With a clear objective: To increase online sales directly in their e-commerce, without consultants and without selling in other marketplaces where they would lose control of the final price and the purchase process. Different needs were detected to achieve these key objectives:<\/p>\n\n\n\n

> Increase of online sales in e-commerce.<\/p>\n\n\n\n

> Rejuvenate a target audience that is currently older and with little technological habit.<\/p>\n\n\n\n

> Updating the brand image in social channels.<\/p>\n\n\n\n

> Exploit the current DB, more recurrent purchases.<\/p>\n<\/div><\/div>\n\n\n\n

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Download the detailed report<\/h2>\n\n\n\n
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Find out how the whole project was approached and worked from PKF Attest and what the real results have been.<\/p>\n\n\n\n

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Download case study<\/a><\/div>\n<\/div>\n\n\n\n
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360\u00ba Marketing Strategy for MCY Cosmetics<\/h2>\n\n\n\n
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This is a client of the company, which has entrusted the entire digitization process and now its subsequent exploitation in digital marketing of the tools implemented:<\/p>\n\n\n\n

Microsoft Dynamics NAV, Ecommerce with Prestashop, Private area for Prestashop consultants, Clientify (automations, mailing, product landings…), in development integration of Microsoft Dynamics NAV with clientify.<\/p>\n\n\n\n

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“Trust, responsibility, results orientation and innovation are some of the values that PKF Attest transmits in all their projects.
For Marcel Cluny they are a global partner in our communication and marketing strategy. Undoubtedly, a multidisciplinary team full of great professionals”.<\/div>

BORJA CONDE<\/h2>Director de Unidad de Negocio Digital<\/small><\/div><\/div>\n\n\n\n
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The good relationship between both companies, allowed to create a strategy tailored to the needs of MCY Cosmetics within the sector. Understanding the objectives, creating a customized strategy, working as a team, having a wide knowledge in any area of Digital Marketing, allowed to obtain the most ambitious and real results than expected.<\/p>\n\n\n\n

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