{"id":21990,"date":"2024-07-11T12:38:21","date_gmt":"2024-07-11T10:38:21","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/analitica-de-datos-marketing-digital-2\/"},"modified":"2026-07-21T08:14:57","modified_gmt":"2026-07-21T06:14:57","slug":"analitica-de-datos-marketing-digital","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/en\/novedades-itc\/analitica-de-datos-marketing-digital\/","title":{"rendered":"Business Data Analytics: How to Turn Data into Decisions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Companies generate large volumes of data every day: sales, purchases, inventory, finances, customers, and operations. However, simply having data is not enough. The real value comes when that data is <strong>analyzed<\/strong>, <strong>connected<\/strong>, and turned into useful information for decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where <strong>business analytics<\/strong> and <strong>Business Intelligence (BI)<\/strong> play a key role.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" id=\"h-que-es-la-analitica-de-datos-en-la-empresa\" style=\"color:#0f3780\"><strong>What Is Business Analytics?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business data analytics involves collecting, processing, and analyzing information from various sources in order to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-2\" style=\"color:#000000\">understand what is happening in the business,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-3\" style=\"color:#000000\">identify patterns and trends,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4\" style=\"color:#000000\">anticipate future scenarios,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-5\" style=\"color:#000000\">and make decisions based on real data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not just about generating reports; it&#8217;s about <strong>improving management<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" id=\"h-por-que-la-analitica-de-datos-es-clave-para-la-toma-de-decisiones\" style=\"color:#0f3780\"><strong>Why Data Analytics Is Key to Decision-Making<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When data is well-structured and up-to-date, the company can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-7\" style=\"color:#000000\">respond more quickly to market changes,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#000000\">reduce uncertainty,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9\" style=\"color:#000000\">identify opportunities for improvement,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-10\" style=\"color:#000000\">and minimize operational and financial risks.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Without analytics, decisions are based on intuition.<br\/>With analytics, they are based on <strong>evidence<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-11\" id=\"h-el-papel-del-erp-en-la-analitica-de-datos\" style=\"color:#0f3780\"><strong>The Role of ERP in Data Analytics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The ERP system is the company&#8217;s <strong>primary source of reliable data<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-12\" style=\"color:#000000\">sales,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-13\" style=\"color:#000000\">shopping,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-14\" style=\"color:#000000\">inventory,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-15\" style=\"color:#000000\">production,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-16\" style=\"color:#000000\">finance,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-17\" style=\"color:#000000\">projects.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Integrating data analytics with ERP allows you to work with a <strong>single source of truth<\/strong>, thereby avoiding errors and duplication.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-18\" id=\"h-business-intelligence-del-dato-al-insight\" style=\"color:#0f3780\"><strong>Business Intelligence: From Data to Insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business Intelligence<\/strong> tools enable you to transform ERP data into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-19\" style=\"color:#000000\">dashboards,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-20\" style=\"color:#000000\">interactive reports,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-21\" style=\"color:#000000\">key performance indicators (KPIs),<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-22\" style=\"color:#000000\">comparative analyses.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Solutions such as <strong><a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/en\/business-intelligence\/power-bi\/\">Power BI<\/a><\/strong> make it easier for different user groups\u2014management, finance, operations, and sales\u2014to access information.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-23\" id=\"h-analitica-de-datos-en-el-area-financiera\" style=\"color:#0f3780\"><strong>Data analytics in the financial sector<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In finance departments, data analytics enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-24\" style=\"color:#000000\">analyze margins by product, customer, or channel,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-25\" style=\"color:#000000\">monitor budget variances,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-26\" style=\"color:#000000\">improve cash flow forecasting,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-27\" style=\"color:#000000\">speed up the closing of the books,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-28\" style=\"color:#000000\">have reliable and regular reporting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When combined with ERP and specialized <em>financial reporting <\/em>solutions, it becomes a strategic tool.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-29\" id=\"h-casos-habituales-de-uso-de-la-analitica-empresarial\" style=\"color:#0f3780\"><strong>Common use cases for business analytics<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-30\" style=\"color:#000000\">Financial dashboards.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-31\" style=\"color:#000000\">Sales and profitability analysis.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-32\" style=\"color:#000000\">Inventory tracking and turnover.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-33\" style=\"color:#000000\">Control of operating costs.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-34\" style=\"color:#000000\">Management reporting.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-35\" style=\"color:#000000\">ERP + BI Data Integration.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-36\" id=\"h-analitica-de-datos-vs-excel\" style=\"color:#0f3780\"><strong>Data Analytics vs. Excel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Excel remains useful for one-off analyses, but it has clear limitations:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-text-color has-link-color has-fixed-layout\" style=\"color:#000000\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Excel<\/th><th class=\"has-text-align-center\" data-align=\"center\">Integrated analytics<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Manual data<\/td><td class=\"has-text-align-center\" data-align=\"center\">Automatic data<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Common mistakes<\/td><td class=\"has-text-align-center\" data-align=\"center\">The only true source<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Difficult climb<\/td><td class=\"has-text-align-center\" data-align=\"center\">Scalable<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">No traceability<\/td><td class=\"has-text-align-center\" data-align=\"center\">Full traceability<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That is why more and more companies are combining ERP and BI to professionalize their analytics.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-37\" id=\"h-conclusion\" style=\"color:#0f3780\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business data analytics isn&#8217;t just a trend\u2014it&#8217;s a necessity for companies that want to grow in a controlled manner.<br\/>Integrating ERP data with business intelligence tools enables <strong>better, faster, and lower-risk decision-making<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        Do you want to improve your company&#8217;s data analytics using your ERP system?      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        Our team can help you identify the right KPIs and create useful dashboards for your business.      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/en\/business-intelligence\/power-bi\/#contactoBI\" title=\"Contact an expert\">Contact an expert<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":14490,"template":"","categories":[],"tags":[185,209,213],"novedades_itc":[226,225,230],"class_list":["post-21990","novedades-itc","type-novedades-itc","status-publish","has-post-thumbnail","tag-article","tag-digital-marketing","tag-power-bi","novedades_itc-article","novedades_itc-news","novedades_itc-power-bi","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Data Analytics: Decisions Based on Real Data<\/title>\n<meta name=\"description\" content=\"Discover how data analytics and business intelligence improve decision-making when integrated with ERP and finance systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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