{"id":22129,"date":"2026-03-23T10:04:56","date_gmt":"2026-03-23T09:04:56","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/seo-inteligencia-artificial-posicionamiento-web-2\/"},"modified":"2026-09-15T09:59:26","modified_gmt":"2026-09-15T07:59:26","slug":"seo-inteligencia-artificial-posicionamiento-web","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/en\/novedades-itc\/seo-inteligencia-artificial-posicionamiento-web\/","title":{"rendered":"SEO and Artificial Intelligence: How Search Engine Optimization Will Change by 2026"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\">SEO isn&#8217;t what it used to be. In recent years, search engines have evolved significantly, transforming the way businesses need to approach their search engine optimization and online visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The integration of artificial intelligence into search results, the automatic generation of responses, and increasingly in-depth analysis of user behavior have raised the bar. It is no longer enough to simply include keywords; now it is essential to demonstrate expertise, offer real value, and have a solid technical foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is transforming SEO, search engine optimization, and the way Google interprets and displays content. By 2026, factors such as site authority, user experience, technical structure, and topic expertise will directly influence organic visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a website to remain visible in this new environment, it must adapt to how AI-powered search engines work.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-como-ha-cambiado-google-con-la-inteligencia-artificial-menos-enlaces-mas-respuestas\" class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#0f3780\"><strong>How Google Has Changed with Artificial Intelligence: Fewer Links, More Answers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the major recent changes at Google is the shift toward a model in which it not only displays links but also generates direct answers using artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that:<\/p>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:20px;background-color:#f2efe7\">\n<p class=\"wp-block-paragraph\">Users can view information without having to click on a result.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"padding:20px\">\n<p class=\"wp-block-paragraph\">Priority is given to content that is clear, well-structured, and well-supported.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:20px;background-color:#f2efe7\">\n<p class=\"wp-block-paragraph\">Particular emphasis is placed on the source&#8217;s authority, reliability, and context.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, the goal of SEO is no longer simply to appear at the top of search results, but to become a reliable source that search engines consider relevant for generating or supporting their results.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-contenido-experto-frente-a-contenido-masivo-en-la-era-de-la-ia\" class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#0f3780\"><strong>Expert Content vs. Mass-Produced Content in the Age of AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The proliferation of automated content generation tools has led to a significant increase in similar articles that are indistinguishable from one another and offer little added value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the context of SEO and artificial intelligence, the content that ranks highest in 2026 typically has three key characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-3\" style=\"color:#000000\">It is based on real-life experience and practical knowledge.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4\" style=\"color:#000000\">It provides practical or specialized information.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-5\" style=\"color:#000000\">It directly addresses the user&#8217;s search intent.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines&#8217; AI systems are becoming increasingly effective at detecting superficial content. As a result, websites that focus on expert content\u2014content that aligns with their actual business and area of expertise\u2014have a clear competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not about publishing more content, but about publishing better content with greater strategic consistency.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-experiencia-de-usuario-y-seo-un-factor-decisivo-para-el-posicionamiento-web\" class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" style=\"color:#0f3780\"><strong>User Experience and SEO: A Key Factor in Search Engine Ranking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">User experience has become a cornerstone of SEO. It is no longer just a bonus, but a factor that directly influences organic search rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the factors Google takes into account are:<\/p>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:20px;background-color:#f2efe7\">\n<p class=\"wp-block-paragraph\">The visual stability of the pages.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"padding:20px\">\n<p class=\"wp-block-paragraph\">Website loading speed.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"padding:20px\">\n<p class=\"wp-block-paragraph\">Proper optimization for mobile devices.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:20px;background-color:#f2efe7\">\n<p class=\"wp-block-paragraph\">Clear navigation and site structure.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A slow or difficult-to-use website leads to users leaving, and that behavior sends negative signals to search engines. On the other hand, a technically optimized website designed with the user in mind encourages users to stay longer, interact more, and improves visibility in search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 2026, SEO will require a solid foundation in technical optimization and a consistent user experience across all devices.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-seo-tecnico-en-2026-la-base-para-que-la-ia-entienda-tu-web\" class=\"wp-block-heading has-text-color has-link-color wp-elements-7\" style=\"color:#0f3780\"><strong>Technical SEO in 2026: The Foundation for AI to Understand Your Website<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence needs to correctly understand a website in order to evaluate and rank it. To do so, the technical structure remains essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the key elements of technical SEO are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#000000\">A clear and hierarchical web architecture.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9\" style=\"color:#000000\">The proper use of HTML tags.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-10\" style=\"color:#000000\">A consistent heading structure.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-11\" style=\"color:#000000\">Clean, descriptive URLs.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-12\" style=\"color:#000000\">Strategic internal linking.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-13\" style=\"color:#000000\">The implementation of structured data when necessary.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A cluttered website or one with technical errors hinders indexing and reduces your chances of ranking well. That\u2019s why technical SEO is no longer optional: it\u2019s the starting point for any AI-driven visibility strategy.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-como-construir-una-estrategia-seo-alineada-con-la-inteligencia-artificial\" class=\"wp-block-heading has-text-color has-link-color wp-elements-14\" style=\"color:#0f3780\"><strong>How to Build an SEO Strategy Aligned with Artificial Intelligence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To adapt to the new search landscape, it is advisable to approach search engine optimization from a strategic perspective, focusing on four key areas:<\/p>\n\n\n\n<h3 id=\"h-autoridad\" class=\"wp-block-heading has-text-color has-link-color wp-elements-15\" style=\"color:#099bbf\"><strong>Authority<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Publish content that aligns with the company\u2019s area of expertise, avoiding generic topics that are not directly related to its business.<\/p>\n\n\n\n<h3 id=\"h-profundidad\" class=\"wp-block-heading has-text-color has-link-color wp-elements-16\" style=\"color:#099bbf\"><strong>Depth<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Develop the topics thoughtfully, answering specific questions and addressing concerns related to the search intent.<\/p>\n\n\n\n<h3 id=\"h-contexto\" class=\"wp-block-heading has-text-color has-link-color wp-elements-17\" style=\"color:#099bbf\"><strong>Context<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t treat each page as an isolated element; instead, build a coherent thematic structure that strengthens your positioning in a specific area.<\/p>\n\n\n\n<h3 id=\"h-experiencia-real\" class=\"wp-block-heading has-text-color has-link-color wp-elements-18\" style=\"color:#099bbf\"><strong>Real-world experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Demonstrate applied knowledge, professional insights, or approaches derived from practical experience. AI places particular value on content that demonstrates real-world experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence doesn&#8217;t hurt SEO; it&#8217;s the lack of strategy that does.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-el-seo-como-parte-de-la-estrategia-digital\" class=\"wp-block-heading has-text-color has-link-color wp-elements-19\" style=\"color:#0f3780\"><strong>SEO as part of a digital strategy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By 2026, SEO will be part of a broader <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/en\/novedades-itc\/inteligencia-artificial-marketing-digital\/\">digital strategy<\/a> that encompasses user experience, technology, data analysis, and content quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is no longer just to attract traffic, but to maintain online visibility in an increasingly competitive environment dominated by AI-powered search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adapting to this new landscape involves reviewing the website\u2019s technical foundation, defining a coherent content strategy, and understanding how the new search models work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a strategic perspective, organic search remains one of the key drivers for building a digital presence, authority, and long-term relevance.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-faq-seo-e-inteligencia-artificial\" class=\"wp-block-heading has-text-color has-link-color wp-elements-20\" style=\"color:#0f3780\"><strong>FAQ \u2013 SEO and Artificial Intelligence<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1773998967074\"><strong class=\"schema-faq-question\">How does artificial intelligence affect SEO?<\/strong> <p class=\"schema-faq-answer\">Artificial intelligence has changed the way Google interprets content, prioritizing user experience, authority, and structure over the isolated use of keywords.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773999005644\"><strong class=\"schema-faq-question\">What factors will Google consider when ranking websites in 2026?<\/strong> <p class=\"schema-faq-answer\">In 2026, Google places particular emphasis on content quality, user experience, technical optimization, and the thematic consistency of a website.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773999016599\"><strong class=\"schema-faq-question\">Is technical SEO still important in the age of AI?<\/strong> <p class=\"schema-faq-answer\">Yes. Technical SEO is essential for artificial intelligence systems to correctly understand, index, and rank a website.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773999035735\"><strong class=\"schema-faq-question\">Will SEO disappear because of artificial intelligence?<\/strong> <p class=\"schema-faq-answer\">No. SEO is evolving alongside artificial intelligence, shifting from a tactical discipline to a strategy based on experience, quality, and context.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        Is your website ready for SEO in the age of artificial intelligence?      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        SEO in 2026 requires an understanding of how artificial intelligence interprets content, evaluates the user experience, and prioritizes technical structure and thematic consistency. Analyzing a website\u2019s current state allows you to identify which factors truly influence its organic visibility.      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/en\/digital-marketing\/\" title=\"See how we approach SEO\">See how we approach SEO<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"featured_media":20471,"template":"","categories":[],"tags":[185,205,209],"novedades_itc":[],"class_list":["post-22129","novedades-itc","type-novedades-itc","status-publish","has-post-thumbnail","tag-article","tag-artificial-intelligence","tag-digital-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO and Artificial Intelligence: How They Are Changing Search Engine 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