{"id":24002,"date":"2026-09-22T16:20:05","date_gmt":"2026-09-22T14:20:05","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/evento-salesforce-ia-field-service-2\/"},"modified":"2026-09-22T16:20:05","modified_gmt":"2026-09-22T14:20:05","slug":"evento-salesforce-ia-field-service","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/en\/novedades-itc\/evento-salesforce-ia-field-service\/","title":{"rendered":"Event | The Path to AI in Field Service"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideleft\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-1 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h3 id=\"h-la-inteligencia-artificial-esta-marcando-una-nueva-etapa-en-la-gestion-de-las-operaciones-de-campo-cada-vez-mas-organizaciones-estan-incorporando-capacidades-avanzadas-de-analisis-automatizacion-y-optimizacion-para-mejorar-la-productividad-de-sus-equipos-tecnicos-y-ofrecer-una-mejor-experiencia-a-sus-clientes\" class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#099bbf\">Artificial Intelligence is ushering in a new era in field operations management. More and more organizations are incorporating advanced analytics, automation, and optimization capabilities to improve the productivity of their technical teams and provide a better experience for their customers.<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailchi.mp\/pkf-attest.es\/el-camino-hacia-la-ia-field-service\">Sign up here<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, the real challenge lies not only in adopting new technologies, but in building operational models capable of harnessing their full potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When processes, data, and tools aren&#8217;t ready:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-2\" style=\"color:#000000\">The impact of AI initiatives is limited.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-3\" style=\"color:#000000\">It is difficult to scale operational improvements.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4\" style=\"color:#000000\">Resources are not being used optimally.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-5\" style=\"color:#000000\">The ability to generate tangible returns is reduced.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To explore how to address this challenge, PKF Attest and Salesforce have organized an executive breakfast for operations and technology leaders looking to boost the efficiency of their field services through the use of artificial intelligence.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-que-veremos-durante-la-jornada\" class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" style=\"color:#0f3780\"><strong>What will we see during the event?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the meeting, we will discuss some of the key challenges and opportunities that AI presents for field operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-7\" style=\"color:#000000\">The Current Landscape of Field Service and Its Evolution.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#000000\">How to Assess an Organization&#8217;s Level of Maturity.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9\" style=\"color:#000000\">The processes, tools, and data needed to leverage AI.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-10\" style=\"color:#000000\">Use cases with operational and financial impact.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-11\" style=\"color:#000000\">Real-life stories of transformation in service settings.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This session is intended for operations leaders, technical service managers, and IT professionals involved in managing field operations, regardless of whether or not they are Salesforce users.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding-top:40px;padding-right:40px;padding-bottom:30px;padding-left:20px;background-color:#f8f8f8\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png\" alt=\"calendario del evento\" class=\"wp-image-14460\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><strong><strong>October 7<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png\" alt=\"hora evento\" class=\"wp-image-14462\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><strong>9:30 a.m. \u2013 12:00 p.m. <\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png\" alt=\"ubicaci\u00f3n del evento\" class=\"wp-image-14461\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><strong>36\u201338 Castellana, Madrid<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salesforce Offices<br><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-12\" id=\"h-ponentes\" style=\"color:#099bbf\"><strong>Speakers<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-150x150.png\" alt=\"\" class=\"wp-image-23087\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-300x300-1.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha.png 396w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Wolfgang Panocha<br\/><\/strong><em>Senior Manager at PKF Attest<\/em><\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-150x150.png\" alt=\"\" class=\"wp-image-23088\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-300x300-1.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><strong><strong>Aitor Alonso<\/strong><\/strong><br\/><\/strong><em>Partner at PKF Attest<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-agenda\" class=\"wp-block-heading has-text-color has-link-color wp-elements-13\" style=\"color:#0f3780\"><strong>Agenda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9:30 a.m.<\/strong> | Welcome and breakfast<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:00 a.m.<\/strong> | Welcome and presentation by PKF Attest and Salesforce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:10 a.m.<\/strong> | The Context of the New Era of Field Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:30 a.m.<\/strong> | The Path to AI Based on the Organization&#8217;s Maturity Level<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:20 a.m.<\/strong> | Customer Case Study: Girbau, a leading international manufacturer of industrial laundry equipment<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:50 a.m.<\/strong> | Strategic Assessment of Field Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12:00 p.m.<\/strong> | Q&#038;A, networking, and light refreshments<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        Reserve Your Spot      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        Space is limited to ensure a high-quality networking environment for professionals and executives in the industry.      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/mailchi.mp\/pkf-attest.es\/el-camino-hacia-la-ia-field-service\" title=\"Sign up here\">Sign up here<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":23281,"template":"","categories":[],"tags":[198,205,218],"novedades_itc":[],"class_list":["post-24002","novedades-itc","type-novedades-itc","status-publish","has-post-thumbnail","tag-event","tag-artificial-intelligence","tag-salesforce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Event | The Path to AI in Field Service - PKF Attest Technology<\/title>\n<meta name=\"description\" content=\"Find out how to prepare your field operations to leverage AI and improve efficiency, productivity, and the customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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