{"id":12898,"date":"2024-05-20T15:39:11","date_gmt":"2024-05-20T15:39:11","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&p=12898"},"modified":"2024-07-24T12:19:19","modified_gmt":"2024-07-24T12:19:19","slug":"jornada-como-rentabilizar-feria","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/jornada-como-rentabilizar-feria\/","title":{"rendered":"PKF Attest participa como ponente en la jornada “C\u00f3mo rentabilizar una feria Industrial”"},"content":{"rendered":"\n
En el marco de la Bienal de M\u00e1quina Herramienta, que se celebrar\u00e1 del 3 al 7 de junio en el BEC (Bilbao Exhibition Centre), Borja Sim\u00f3n Ajuria, responsable del \u00c1rea de Marketing Digital de PKF Attest, ha participado como ponente en la jornada “C\u00f3mo rentabilizar una feria Industrial”, dirigida a expositores y visitantes del sector.<\/p>\n\n\n\n
La jornada, celebrada el 20 de mayo en la sede de FVEM, tuvo como objetivo proporcionar herramientas y estrategias esenciales para que las empresas del sector metal de Bizkaia puedan optimizar su participaci\u00f3n en ferias industriales. La asistencia a ferias, ya sea como expositor o visitante, representa una inversi\u00f3n considerable y el prop\u00f3sito de esta sesi\u00f3n fue ayudar a las empresas a maximizar el retorno de dicha inversi\u00f3n.<\/p>\n\n\n\n
Durante su intervenci\u00f3n, Borja Sim\u00f3n abord\u00f3 aspectos cruciales sobre la gesti\u00f3n antes, durante y despu\u00e9s de las ferias. Su ponencia se centr\u00f3 en la importancia de planificar adecuadamente la participaci\u00f3n, organizar agendas efectivas y llevar a cabo campa\u00f1as de marketing que aumenten la visibilidad y el impacto de la presencia en estos eventos. Tambi\u00e9n enfatiz\u00f3 en c\u00f3mo mejorar la generaci\u00f3n de contactos y optimizar la inversi\u00f3n mediante t\u00e9cnicas de marketing digital.<\/p>\n\n\n\n
La jornada cont\u00f3 con la presentaci\u00f3n y coordinaci\u00f3n de Jorge Petralanda del \u00c1rea de Organizaci\u00f3n e Innovaci\u00f3n de FVEM y la participaci\u00f3n de Thais Basa\u00f1ez, Directora de Desarrollo de Negocio de BEC.<\/p>\n\n\n\n
El evento ha sido una oportunidad para aprender estrategias efectivas, tambi\u00e9n una ocasi\u00f3n para que los profesionales del sector intercambiaran ideas y experiencias, fortaleciendo su capacidad para enfrentar los desaf\u00edos del mercado actual y futuro.<\/p>\n\n\n\n
Im\u00e1genes del evento <\/h3>\n\n\n\n
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