{"id":19974,"date":"2026-01-28T13:33:57","date_gmt":"2026-01-28T12:33:57","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&#038;p=19974"},"modified":"2026-03-25T13:13:39","modified_gmt":"2026-03-25T12:13:39","slug":"como-aumentar-las-ventas-en-tu-tienda-prestashop","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/como-aumentar-las-ventas-en-tu-tienda-prestashop\/","title":{"rendered":"Aumentar ventas en PrestaShop: estrategias pr\u00e1cticas para vender m\u00e1s en 2026"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-607d4f4a1bbe4de2953ecde189dc83c8\" id=\"h-tener-una-tienda-en-prestashop-optimizada-y-visualmente-atractiva-es-solo-el-punto-de-partida-para-aumentar-las-ventas-en-prestashop-de-forma-sostenible-es-necesario-aplicar-estrategias-de-marketing-automatizacion-y-conversion-que-vayan-mas-alla-del-diseno\" style=\"color:#099bbf;font-size:20px\">Tener una tienda en PrestaShop optimizada y visualmente atractiva es solo el punto de partida. Para aumentar las ventas en PrestaShop de forma sostenible, es necesario aplicar estrategias de marketing, automatizaci\u00f3n y conversi\u00f3n que vayan m\u00e1s all\u00e1 del dise\u00f1o.<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-168af0d489ddcc654b6fbb1b386e3bf8\" id=\"h-muchas-tiendas-online-no-fallan-por-falta-de-producto-sino-por-no-trabajar-correctamente-la-experiencia-del-cliente-la-captacion-de-trafico-cualificado-y-la-fidelizacion\" style=\"color:#000000\">Muchas tiendas online no fallan por falta de producto, sino por no trabajar correctamente la experiencia del cliente, la captaci\u00f3n de tr\u00e1fico cualificado y la fidelizaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a100634fc2887af19d1a9b223ab7ea77\" id=\"h-como-especialistas-en-prestashop-hemos-trabajado-con-numerosos-e-commerce-y-sabemos-que-acciones-generan-impacto-real-en-ventas-a-continuacion-te-mostramos-estrategias-practicas-para-vender-mas-con-prestashop\" style=\"color:#000000\">Como especialistas en PrestaShop, hemos trabajado con numerosos <em>e\u2011commerce<\/em> y sabemos qu\u00e9 acciones generan impacto real en ventas. A continuaci\u00f3n, te mostramos estrategias pr\u00e1cticas para vender m\u00e1s con PrestaShop.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b802fc5da93a9eb04f6cda82d7242e90\" id=\"h-5-estrategias-para-aumentar-las-ventas-en-prestashop\" style=\"color:#0f3780;font-size:24px\"><strong>5 estrategias para aumentar las ventas en PrestaShop<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-2144099f9ab3eed696e4aad0e4e060ec\" id=\"h-1-define-e-identifica-a-tus-buyer-persona\" style=\"color:#0eb4da;font-size:20px\"><strong>1. Define e identifica a tus buyer persona<\/strong><\/h3>\n\n\n\n<p style=\"font-size:16px\">El primer paso para aumentar las ventas en tu tienda online es <strong>tener claro a qui\u00e9n te diriges<\/strong>. Definir correctamente tus <em>buyer<\/em> persona te permitir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-66b2fd8f683ba7fb156f6073fb89b0b7\" style=\"color:#000000;font-size:16px\">Adaptar el dise\u00f1o de la tienda a sus preferencias.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-cb678301471524fe0cecf669e7d592d9\" style=\"color:#000000;font-size:16px\">Mejorar la experiencia de usuario.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-c92dd2c972b14af2d797d1373bf32aa9\" style=\"color:#000000;font-size:16px\">Crear mensajes que conecten con sus necesidades reales.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-a41b807d8fa3dfbb692676eec3d1436d\" style=\"color:#000000;font-size:16px\">Dise\u00f1ar promociones m\u00e1s efectivas.<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">Cuanto mejor conozcas a tu cliente ideal, m\u00e1s f\u00e1cil ser\u00e1 optimizar tu tienda PrestaShop para <strong>incrementar la conversi\u00f3n<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e565a2a51b49411c5b2e90668cdb659\" id=\"h-2-utiliza-un-crm-para-segmentar-clientes-y-ofrecerles-promociones-personalizadas\" style=\"color:#0eb4da;font-size:20px\"><strong>2. Utiliza un CRM para segmentar clientes y ofrecerles promociones personalizadas<\/strong><\/h3>\n\n\n\n<p style=\"font-size:16px\">La automatizaci\u00f3n comercial es clave para escalar las ventas en un <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/mkt-digital\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">e\u2011commerce<\/a>. Integrar un CRM conectado a PrestaShop permite:<\/p>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-94a9e2cb01a1a3b3a4d282262cd86c46\" style=\"color:#000000;font-size:16px\">Segmentar clientes seg\u00fan su comportamiento real.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4c657b46152bc30f151160b8abbf2138\" style=\"color:#000000;font-size:16px\">Enviar promociones personalizadas.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-58151f75bff1c7358617e101a8385924\" style=\"color:#000000;font-size:16px\">Automatizar emails por abandono de carrito, compras repetidas o inactividad.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-f4198476a00a39ab731eaf6c474a4b4d\" style=\"color:#000000;font-size:16px\">Aplicar estrategias de remarketing para convertir compradores puntuales en clientes recurrentes.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:center\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-1024x683.webp\" alt=\"como-aumentar-las-ventas-en-PrestaShop\" class=\"wp-image-19984\" style=\"object-fit:contain;width:400px;height:300px\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-1024x683.webp 1024w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-300x200.webp 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-768x512.webp 768w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-1536x1025.webp 1536w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-2048x1366.webp 2048w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/01\/adult-man-doing-online-shopping-leisure-day-home-young-man-buying-clothes-online-copia-2-1-600x400.webp 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:16px\">El email marketing automatizado sigue siendo uno de los canales con mayor retorno para aumentar las ventas en PrestaShop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-39a1584c2b8d82f96f2787a0598c0f2e\" id=\"h-3-usa-las-redes-sociales-para-atraer-trafico-a-tu-negocio\" style=\"color:#0eb4da;font-size:20px\"><strong>3. Usa las redes sociales para atraer tr\u00e1fico a tu negocio<\/strong><\/h3>\n\n\n\n<p style=\"font-size:16px\">Estar presente en redes sociales no es suficiente, hay que mantener un perfil activo. Dependiendo de tu tipo de negocio, unas plataformas funcionar\u00e1n mejor que otras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-47652277d1e1d747699e6fe9ea1c9cbe\" style=\"color:#000000;font-size:16px\"><strong>Instagram o TikTok: <\/strong>es un gran primer paso para alcanzar a un p\u00fablico m\u00e1s amplio. Ideales para e-commerce B2C, productos visuales o para alcanzar audiencias j\u00f3venes.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-d0a19b4cdbac80c1cd8dbf016c2895b1\" style=\"color:#000000;font-size:16px\"><strong>LinkedIn:<\/strong> ideal si tu negocio se enfoca en el B2B. Tambi\u00e9n puede ayudar a consolidar tu imagen corporativa.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-2982d1aeb9bb1387cdc4e985b6d13b4d\" style=\"color:#000000;font-size:16px\"><strong>Facebook:<\/strong> relevante si tu p\u00fablico objetivo es m\u00e1s adulto.<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">Una <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/inteligencia-artificial-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">buena estrategia<\/a> en redes sociales permite aumentar visibilidad, atraer tr\u00e1fico de calidad, generar leads y apoyar las ventas de tu tienda online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9b56b4a72a908d68b84bdfee74f068ee\" id=\"h-4-anade-resenas-reales\" style=\"color:#0eb4da;font-size:20px\"><strong>4. A\u00f1ade rese\u00f1as reales<\/strong><\/h3>\n\n\n\n<p style=\"font-size:16px\">Las opiniones de otros compradores influyen directamente en la decisi\u00f3n de compra. Incorporar <strong>rese\u00f1as verificadas en tu tienda <\/strong>PrestaShop ayuda a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-7a57cf83c9f65e1c1e3e2f390b32a12f\" style=\"color:#000000;font-size:16px\">Incrementar la confianza en la marca.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-ea0f81ecd655cf919e13f07e43ca7837\" style=\"color:#000000;font-size:16px\">Mejorar la credibilidad de los productos.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-54a3e8a0c40287aad9bb50723499e673\" style=\"color:#000000;font-size:16px\">Reducir dudas en el proceso de compra.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-1751185126a95c44076c7c821de01cb5\" style=\"color:#000000;font-size:16px\">Aumentar la tasa de conversi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">La prueba social es uno de los factores m\u00e1s determinantes para vender m\u00e1s en e\u2011commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-35d4018147d6c19d0531a32d656b4ece\" id=\"h-5-ofrece-metodos-de-pago-populares-y-de-confianza\" style=\"color:#0eb4da;font-size:20px\"><strong>5. Ofrece m\u00e9todos de pago populares y de confianza<\/strong><\/h3>\n\n\n\n<p style=\"font-size:16px\">La falta de m\u00e9todos de pago adecuados es una de las principales causas de abandono del carrito. Para aumentar las ventas en PrestaShop es fundamental ofrecer opciones como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-20baf2a5c971af6e9dcd14d7abfa03db\" style=\"color:#000000;font-size:16px\">Tarjeta bancaria.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-a01da4eb2faf94e7dca5e90a1f21ae3e\" style=\"color:#000000;font-size:16px\">PayPal.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-f7125103db16b005a4ae4f0c5b7779d4\" style=\"color:#000000;font-size:16px\">Bizum.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-1b52d179a7d128fa83621ccef8b4dcf9\" style=\"color:#000000;font-size:16px\">Otros m\u00e9todos locales de confianza.<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\">Cuantas menos fricciones haya en el pago, mayores ser\u00e1n las probabilidades de cerrar la venta.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:16px\">Aumentar las ventas en PrestaShop no depende de una \u00fanica acci\u00f3n, sino de trabajar de forma coordinada estrategia, automatizaci\u00f3n y experiencia de cliente.<\/p>\n\n\n\n<p style=\"font-size:16px\">Optimizar tu tienda, conocer a tu cliente, usar correctamente los datos y eliminar barreras en el proceso de compra son los pilares para lograr un crecimiento sostenible del e\u2011commerce.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        \u00bfQuieres saber qu\u00e9 est\u00e1 frenando las ventas de tu tienda PrestaShop?      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        Analizamos tu e\u2011commerce y te indicamos, de forma clara y priorizada, qu\u00e9 mejorar para vender m\u00e1s. Solicitar an\u00e1lisis de mi tienda PrestaShop      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/mkt-digital\/ecommerce\/#contactoEcommerce\" title=\"Cont\u00e1ctanos\">Cont\u00e1ctanos<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\n\n\n<p><\/p>\n","protected":false},"featured_media":19975,"template":"","categories":[],"tags":[135,95,134],"novedades_itc":[],"class_list":{"0":"post-19974","1":"novedades-itc","2":"type-novedades-itc","3":"status-publish","4":"has-post-thumbnail","6":"tag-articulo","7":"tag-crm","8":"tag-ecommerce","9":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aumentar ventas en PrestaShop: estrategias para vender m\u00e1s<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo aumentar las ventas en PrestaShop 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