{"id":20195,"date":"2026-02-16T10:57:39","date_gmt":"2026-02-16T09:57:39","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&#038;p=20195"},"modified":"2026-03-26T14:05:55","modified_gmt":"2026-03-26T13:05:55","slug":"power-bi-incorpora-markers","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/power-bi-incorpora-markers\/","title":{"rendered":"Power BI incorpora Markers en Azure Maps: mapas interactivos avanzados para negocio"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-4f91ae20b04a5f6fab80b3afe7cc11cd\" id=\"h-power-bi-incorpora-markers-en-azure-maps-una-nueva-funcionalidad-que-permite-crear-mapas-interactivos-mucho-mas-expresivos-y-orientados-a-negocio-sin-necesidad-de-recurrir-a-herramientas-gis-complejas\" style=\"color:#099bbf\"><strong>Power BI incorpora Markers en Azure Maps<\/strong>, una nueva funcionalidad que permite crear <strong>mapas interactivos mucho m\u00e1s expresivos y orientados a negocio<\/strong>, sin necesidad de recurrir a herramientas GIS complejas.<\/h3>\n\n\n\n<p>Con los nuevos Markers en <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/business-intelligence\/power-bi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a>, las organizaciones pueden mejorar de forma significativa la visualizaci\u00f3n geoespacial de sus datos, facilitando la interpretaci\u00f3n de informaci\u00f3n relacionada con <strong>log\u00edstica, retail, operaciones y planificaci\u00f3n territorial<\/strong>.<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-23e4fe6172862212b939eedbdc350620\" id=\"h-que-aportan-los-nuevos-markers-en-power-bi\" style=\"color:#0a2555\"><strong>\u00bfQu\u00e9 aportan los nuevos Markers en Power BI?<\/strong><\/h2>\n\n\n\n<p>Los <strong>Markers en Power BI<\/strong> representan un avance clave en la visualizaci\u00f3n geoespacial, ya que permiten diferenciar puntos de inter\u00e9s mediante <strong>iconos o im\u00e1genes personalizadas<\/strong>, sustituyendo los tradicionales c\u00edrculos est\u00e1ticos.<\/p>\n\n\n\n<p>Este enfoque a\u00f1ade contexto visual inmediato:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-17277949b303b34af34c7300a921b3a4\" style=\"color:#000000\">Una tienda puede representarse con su propio s\u00edmbolo.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-f232654cf10918a55653e2f7738117cd\" style=\"color:#000000\">Una entrega con un icono de cami\u00f3n.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-2fa491556dc53ecf38d91dcedc7d7486\" style=\"color:#000000\">Una incidencia con un aviso visual.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-3acafe54532e5e98ea1a6adfe1c21570\" style=\"color:#000000\">Un almac\u00e9n con un pictograma espec\u00edfico.<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, los Markers permiten trabajar con <strong>variaciones din\u00e1micas<\/strong>, ajustando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-b9ff01074d5dc504b1f079a93805006b\" style=\"color:#000000\">Tama\u00f1o del icono seg\u00fan m\u00e9tricas (ventas, volumen, incidencias).<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-d74e8012f0bab56b7185cc9a9ec9289a\" style=\"color:#000000\">Colores y formato condicional.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-bb96645434d60defc4bcebee8941d8d6\" style=\"color:#000000\">Transparencias y otros elementos visuales.<\/li>\n<\/ul>\n\n\n\n<p>Incorporar Markers en Power BI transforma dashboards tradicionales en <strong>mapas interactivos m\u00e1s inteligentes<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-243bc787480b45a7ef56baa4c206a6f3\" id=\"h-ventajas-clave-y-casos-de-uso-reales-por-sector\" style=\"color:#0a2555\"><strong>Ventajas clave y casos de uso reales por sector<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p>Desde el punto de vista de negocio, esta funcionalidad abre un amplio abanico de casos de uso reales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-7ad25d7641584c5d424f9d001fb31380\" style=\"color:#000000\">En entornos de log\u00edstica y cadena de suministro, es posible visualizar rutas de reparto y vol\u00famenes de env\u00edo utilizando iconos de camiones que var\u00edan autom\u00e1ticamente de tama\u00f1o en funci\u00f3n del volumen transportado.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9f3cbeda1a5359214d97de856f8f3129\" style=\"color:#000000\">En el \u00e1mbito de <strong>operaciones y utilities<\/strong>, los Markers permiten representar distintos tipos de activos, estados operativos o incidencias mediante iconograf\u00eda espec\u00edfica y formato condicional.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-2ed22d5d6b0faf913555e006649e2755\" style=\"color:#000000\">En sectores como el <strong>retail y la distribuci\u00f3n<\/strong>, se pueden diferenciar tipolog\u00edas de tiendas o niveles de rendimiento mediante iconos y colores distintos, destacando r\u00e1pidamente los puntos de mayor o menor desempe\u00f1o por regi\u00f3n.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-20199\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1-1024x576.jpg 1024w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1-300x169.jpg 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1-768x432.jpg 768w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1-392x222.jpg 392w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1-600x338.jpg 600w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/accountant-busy-modern-startup-agency-imputing-financial-figures-pc-1-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Este tipo de <strong>visualizaci\u00f3n avanzada en Power BI<\/strong> facilita la detecci\u00f3n de tendencias, oportunidades y riesgos en tiempo real.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-cc44baae69427eef9b253c625185597f\" id=\"h-mapas-multicapa-con-markers-en-azure-maps\" style=\"color:#0a2555\"><strong>Mapas multicapa con Markers en Azure Maps<\/strong><\/h2>\n\n\n\n<p id=\"h-que-son-los-markers-en-azure-maps-para-power-bi-0\">Una de las principales novedades es la posibilidad de <strong>combinar la capa de Markers con rutas y referencias de Azure Maps<\/strong>, creando <strong>mapas multicapa en Power BI<\/strong>.<\/p>\n\n\n\n<p>Esto permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-26500954fea0d91a67a51041fc8d6f88\" style=\"color:#000000\">visualizar simult\u00e1neamente puntos, recorridos y l\u00edmites geogr\u00e1ficos,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-cb46f6588f0066d3c8e6ad74b7119cc5\" style=\"color:#000000\">analizar trayectorias, zonas y ubicaciones en un mismo visual.<\/li>\n<\/ul>\n\n\n\n<p id=\"h-que-son-los-markers-en-azure-maps-para-power-bi-0\">Para representar correctamente la orientaci\u00f3n de los marcadores, el modelo de datos debe incluir el \u00e1ngulo de cada punto, lo que permite <strong>rotar los iconos din\u00e1micamente<\/strong> (por ejemplo, direcci\u00f3n de un veh\u00edculo).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-f807f2c1a436d3b8539d23546501be46\" id=\"h-como-empezar-a-usar-markers-en-power-bi\" style=\"color:#0a2555\"><strong>C\u00f3mo empezar a usar Markers en Power BI<\/strong><\/h2>\n\n\n\n<p>Para integrar Markers en Power BI basta con:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-f0745d122969ecfe1e225b09d614ef77\" style=\"color:#000000\">Crear un visual de <strong>Azure Maps en Power BI Desktop o en el servicio web<\/strong>;<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-155c66e7674b0832f03e3999171eb1a9\" style=\"color:#000000\">a\u00f1adir los campos de latitud y longitud junto con el identificador de ruta;<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-a40c8d94dd2082ba0838f053d5c4b338\" style=\"color:#000000\">configurar el tipo de marcador como icono desde el panel de formato;<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-c8d72a320e02a116d33099a32de4d242\" style=\"color:#000000\">ajustar tama\u00f1o, color y rotaci\u00f3n mediante formato condicional.<\/li>\n<\/ol>\n\n\n\n<p id=\"h-que-son-los-markers-en-azure-maps-para-power-bi-0\">Con esta funcionalidad, los mapas dejan de ser representaciones est\u00e1ticas y se convierten en <strong>herramientas din\u00e1micas de an\u00e1lisis visual<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-ef643ed001a1c5f93d75277c80c0d1a0\" id=\"h-conclusion\" style=\"color:#0a2555\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>on la incorporaci\u00f3n de <strong>Markers en Azure Maps<\/strong>, Power BI refuerza su posicionamiento como plataforma de <strong>anal\u00edtica avanzada y visualizaci\u00f3n geoespacial<\/strong>, ofreciendo mapas interactivos alineados con necesidades reales de negocio.<\/p>\n\n\n\n<p>Los Markers permiten a las empresas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-11016f16f51be7fa7a2eeff968fc5b19\" style=\"color:#000000\">crear <em>dashboards <\/em>m\u00e1s claros y accionables,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-89257fd2276ca11a13afff9981098693\" style=\"color:#000000\">mejorar la comprensi\u00f3n de datos geogr\u00e1ficos,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-7e74ae4c75b3cae36e1cdb728dc862c2\" style=\"color:#000000\">tomar decisiones m\u00e1s r\u00e1pidas.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column aligncenter\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-top\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/Imagen1-1024x567.png\" alt=\"Mapa de las Markers en Azure Maps\" class=\"wp-image-20267\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/Imagen1-1024x567.png 1024w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/Imagen1-300x166.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/Imagen1-768x425.png 768w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/02\/Imagen1.png 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:11px !important;font-style: italic !important;text-align: center\">\nImagen 1: Microsoft |\n<a href=\"https:\/\/powerbi.microsoft.com\/es-es\/blog\/introducing-markers-in-azure-maps-for-power-bi\/\" target=\"_blank\">\nBlog de Microsoft Power BI (2026)\n<\/a>\n<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-7eca8d954fa5cf784c7efa9b6d9717b5\" id=\"h-fuentes\" style=\"color:#0a2555\"><strong>Fuentes<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:center\">\n<p class=\"has-text-align-left\">Fuente oficial: <a href=\"https:\/\/powerbi.microsoft.com\/es-es\/blog\/introducing-markers-in-azure-maps-for-power-bi\/\">https:\/\/powerbi.microsoft.com\/es-es\/blog\/introducing-markers-in-azure-maps-for-power-bi\/<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column aligncenter\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        \u00bfQuieres aprovechar las nuevas capacidades de visualizaci\u00f3n geoespacial en Power BI?      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        Te ayudamos a dise\u00f1ar dashboards avanzados con mapas interactivos y an\u00e1lisis visual orientado a negocio.      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/business-intelligence\/power-bi\/#contactoBI\" title=\"Contacta con un experto\">Contacta con un experto<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"featured_media":20198,"template":"","categories":[],"tags":[135,123],"novedades_itc":[],"class_list":{"0":"post-20195","1":"novedades-itc","2":"type-novedades-itc","3":"status-publish","4":"has-post-thumbnail","6":"tag-articulo","7":"tag-bi","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Power BI incorpora Markers en Azure Maps<\/title>\n<meta name=\"description\" content=\"Power BI incorpora Markers en Azure Maps: mapas interactivos avanzados para log\u00edstica, retail y operaciones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/power-bi-incorpora-markers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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