{"id":20760,"date":"2026-05-28T09:33:42","date_gmt":"2026-05-28T07:33:42","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&#038;p=20760"},"modified":"2026-07-13T14:27:19","modified_gmt":"2026-07-13T12:27:19","slug":"evento-agentforce-world-tour-barcelona","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/evento-agentforce-world-tour-barcelona\/","title":{"rendered":"Agentforce World Tour Barcelona: c\u00f3mo las empresas est\u00e1n llevando su CRM y la IA al siguiente nivel"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h3 id=\"h-pkf-attest-estara-presente-en-uno-de-los-eventos-clave-del-ecosistema-salesforce-donde-las-organizaciones-exploran-como-transformar-su-relacion-con-el-cliente-y-generar-impacto-real-en-negocio\" class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#099bbf\">PKF Attest estar\u00e1 presente en uno de los eventos clave del ecosistema Salesforce, donde las organizaciones exploran c\u00f3mo transformar su relaci\u00f3n con el cliente y generar impacto real en negocio.<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal gb-has-custom-background-color\" style=\"padding:20px;background-color:#fafafa\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png\" alt=\"calendario del evento\" class=\"wp-image-14460\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>3 de junio<\/strong><\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png\" alt=\"hora evento\" class=\"wp-image-14462\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>8:00h\u201318:00h&nbsp;<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"background-color:#fafafa\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png\" alt=\"ubicaci\u00f3n del evento\" class=\"wp-image-14461\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>CCIB, Barcelona<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El evento Agentforce World Tour Barcelona se ha consolidado como uno de los principales encuentros en Espa\u00f1a para descubrir c\u00f3mo las empresas est\u00e1n evolucionando su estrategia de clientes a trav\u00e9s del CRM, los datos y la inteligencia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de la tecnolog\u00eda, este tipo de eventos reflejan una realidad: muchas organizaciones ya no buscan solo herramientas, sino formas concretas de mejorar su eficiencia, automatizar procesos y tomar decisiones con mayor impacto en negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, muchas empresas siguen encontrando dificultades para traducir estas iniciativas en resultados concretos, lo que convierte este tipo de eventos en una oportunidad clave para entender qu\u00e9 est\u00e1 funcionando realmente.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-que-es-el-evento-de-agentforce-world-tour-barcelona\" class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#0f3780\"><strong>\u00bfQu\u00e9 es el evento de Agentforce World Tour Barcelona?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un evento presencial organizado por <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/crm\/salesforce\/\">Salesforce<\/a> que re\u00fane a empresas, partners y expertos del ecosistema para compartir experiencias, casos reales y nuevas formas de abordar la gesti\u00f3n de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la jornada, los asistentes pueden conocer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-3\" style=\"color:#000000\">nuevas tendencias en CRM e inteligencia artificial,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4\" style=\"color:#000000\">casos aplicados en ventas, marketing y atenci\u00f3n al cliente,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-5\" style=\"color:#000000\">iniciativas de automatizaci\u00f3n y uso avanzado de datos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el valor diferencial del evento no est\u00e1 \u00fanicamente en la tecnolog\u00eda, sino en c\u00f3mo estas soluciones se est\u00e1n aplicando en entornos reales.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-de-la-tecnologia-al-impacto-real-en-negocio\" class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" style=\"color:#0f3780\"><strong>De la tecnolog\u00eda al impacto real en negocio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los principales retos de las organizaciones hoy no es acceder a nuevas herramientas, sino conseguir que estas generen resultados tangibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, la clave est\u00e1 en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-7\" style=\"color:#000000\">adaptar las soluciones al modelo de negocio,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#000000\">redefinir procesos comerciales y de relaci\u00f3n con cliente,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9\" style=\"color:#000000\">acompa\u00f1ar el cambio organizativo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es aqu\u00ed donde el enfoque cambia: la tecnolog\u00eda deja de ser el centro para convertirse en un habilitador de transformaci\u00f3n.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-el-papel-de-pkf-attest-en-la-transformacion-digital\" class=\"wp-block-heading has-text-color has-link-color wp-elements-10\" style=\"color:#0f3780\"><strong>El papel de PKF Attest en la transformaci\u00f3n digital<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideleft\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\">En este contexto, desde PKF Attest ayudamos a las organizaciones a convertir la inversi\u00f3n en tecnolog\u00eda en resultados reales de negocio, transformando sus procesos comerciales y de relaci\u00f3n con cliente mediante soluciones Salesforce e inteligencia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acompa\u00f1amos a nuestros clientes en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-11\" style=\"color:#000000\">la definici\u00f3n de su estrategia CRM,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-12\" style=\"color:#000000\">la adopci\u00f3n de herramientas adaptadas a su realidad,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-13\" style=\"color:#000000\">la automatizaci\u00f3n de procesos clave,<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-14\" style=\"color:#000000\">la mejora en la toma de decisiones basada en datos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro objetivo no es \u00fanicamente implantar tecnolog\u00eda, sino garantizar que esta tenga un impacto real en el negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participaci\u00f3n en Agentforce World Tour Barcelona refuerza nuestro compromiso con la transformaci\u00f3n digital de las organizaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el evento, PKF Attest contar\u00e1 con presencia como partner de Salesforce, ofreciendo un espacio donde compartir experiencias, entender retos concretos y explorar oportunidades de mejora en la gesti\u00f3n de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 una oportunidad para conectar con empresas que est\u00e1n en proceso de evoluci\u00f3n y aportar una visi\u00f3n consultiva basada en experiencia real.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"620\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/05\/afwt-barcelona-cms-160x310_1776685008624001x4RX.png\" alt=\"salesforce-agent-worldtour- proud-sponsor\" class=\"wp-image-20763\" style=\"aspect-ratio:0.5161350914760133;width:203px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/05\/afwt-barcelona-cms-160x310_1776685008624001x4RX.png 320w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/05\/afwt-barcelona-cms-160x310_1776685008624001x4RX-155x300.png 155w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading has-text-color has-link-color wp-elements-15\" style=\"color:#0f3780\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Agentforce World Tour Barcelona no es solo un evento tecnol\u00f3gico, sino una oportunidad para entender c\u00f3mo las empresas est\u00e1n transformando su relaci\u00f3n con el cliente y generando ventajas competitivas sostenibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un entorno donde muchas organizaciones ya han invertido en tecnolog\u00eda, la diferencia no est\u00e1 en las herramientas, sino en c\u00f3mo se aplican. Contar con un enfoque estrat\u00e9gico y un acompa\u00f1amiento adecuado es lo que permite convertir el potencial del CRM y la inteligencia artificial en ventajas competitivas sostenibles.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        Salesforce y la IA en tu organizaci\u00f3n      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        Convierte tus datos en decisiones, mejora la eficiencia y acelera el rendimiento comercial con un enfoque estrat\u00e9gico y probado.      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/crm\/salesforce\/#contactosalesforce\" title=\"Contacta con un experto\">Contacta con un experto<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"featured_media":20761,"template":"","categories":[],"tags":[135,95,93],"novedades_itc":[],"class_list":["post-20760","novedades-itc","type-novedades-itc","status-publish","has-post-thumbnail","tag-articulo","tag-crm","tag-salesforce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evento Agentforce World Tour Barcelona: CRM, IA y transformaci\u00f3n de negocio<\/title>\n<meta name=\"description\" content=\"Descubre el evento Agentforce World Tour Barcelona y c\u00f3mo las empresas est\u00e1n aplicando CRM e inteligencia artificial con impacto real en negocio.\" \/>\n<meta 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