{"id":20777,"date":"2026-06-03T12:37:30","date_gmt":"2026-06-03T10:37:30","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&#038;p=20777"},"modified":"2026-06-16T17:20:25","modified_gmt":"2026-06-16T15:20:25","slug":"webinar-gestion-entidades-non-profit-webinar","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/webinar-gestion-entidades-non-profit-webinar\/","title":{"rendered":"Webinar | C\u00f3mo profesionalizar la gesti\u00f3n de entidades non-profit con Salesforce y Sage"},"content":{"rendered":"\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideleft\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-1 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-456cf25a3a1eae5d6a9deb7bdfb4170e\" id=\"h-las-entidades-non-profit-operan-en-un-contexto-cada-vez-mas-exigente-mayor-necesidad-de-transparencia-control-financiero-mas-riguroso-y-una-creciente-presion-por-demostrar-el-impacto-de-su-actividad\" style=\"color:#099bbf\">Las entidades non-profit operan en un contexto cada vez m\u00e1s exigente: mayor necesidad de transparencia, control financiero m\u00e1s riguroso y una creciente presi\u00f3n por demostrar el impacto de su actividad.<\/h3>\n\n\n\n<p>Sin embargo, muchas organizaciones siguen gestionando su d\u00eda a d\u00eda con herramientas desconectadas, procesos manuales y una visi\u00f3n fragmentada de su informaci\u00f3n.<\/p>\n\n\n\n<p>El problema no es solo operativo. Es estrat\u00e9gico.<\/p>\n\n\n\n<p>Cuando los datos de socios, proyectos y finanzas no est\u00e1n alineados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-9d90679cb351eb1e8f953b74a79def17\" style=\"color:#000000\">Se pierde visibilidad sobre el impacto real.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-54e60629cf5396dfe99e524567c24ecb\" style=\"color:#000000\">Se dificulta la toma de decisiones.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-cd708f172c3ee1dee40ca5d0be993936\" style=\"color:#000000\">Aumenta la carga administrativa.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-7baee7824ec5f144396d3cf39cdf3834\" style=\"color:#000000\">Y se limita la capacidad de crecimiento.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-b7324b360bdb93a27e8989050f19893e\" id=\"h-que-aprenderas-en-este-webinar\" style=\"color:#0f3780;font-size:24px\"><strong>\u00bfQu\u00e9 aprender\u00e1s en este webinar?<\/strong><\/h4>\n\n\n\n<p>En este contexto, la integraci\u00f3n de soluciones como <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/crm\/salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> y <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/erp\/sage-x3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage<\/a> permite abordar este reto desde una perspectiva m\u00e1s estructurada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-9b383a7e24dc549fdceab1a99701bad4\" style=\"color:#000000\">Conectando la relaci\u00f3n con socios, donantes y voluntarios.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8289524b1d731285925f53c004418e9c\" style=\"color:#000000\">Integrando la gesti\u00f3n de proyectos con el impacto social.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-605a82d666d737e9437109ac05fb69e0\" style=\"color:#000000\">Alineando todo esto con el control econ\u00f3mico y presupuestario.<\/li>\n<\/ul>\n\n\n\n<p>Pero m\u00e1s all\u00e1 de la tecnolog\u00eda, la clave est\u00e1 en c\u00f3mo aplicar este modelo en el d\u00eda a d\u00eda de la organizaci\u00f3n.<\/p>\n\n\n\n<p>Para ver c\u00f3mo llevar este enfoque a la realidad, desde PKF Attest, junto a Salesforce y Sage, organizamos un webinar dirigido a entidades non-profit.<\/p>\n\n\n\n<p>Durante la sesi\u00f3n, se mostrar\u00e1 c\u00f3mo evolucionar desde una gesti\u00f3n fragmentada hacia un modelo m\u00e1s conectado, eficiente y orientado a la toma de decisiones.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding-top:40px;padding-right:20px;padding-bottom:30px;padding-left:20px;background-color:#f8f8f8\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png\" alt=\"calendario del evento\" class=\"wp-image-14460\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p><strong><strong>11 de junio<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png\" alt=\"hora evento\" class=\"wp-image-14462\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p><strong>10:00 h &#8211; 10:45 h&nbsp;<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png\" alt=\"ubicaci\u00f3n del evento\" class=\"wp-image-14461\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p><strong>Webinar online privado <\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal alignfull\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-bed073d1032a3857d38bd458b71db067\" id=\"h-ponentes\" style=\"color:#0fb4d4\"><strong>Ponentes<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"margin-top:20px;text-align:center\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"1692\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1.png\" alt=\"\" class=\"wp-image-20785\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1.png 1692w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-300x300.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-1024x1024.png 1024w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-768x768.png 768w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-1536x1536.png 1536w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Rafa-Riera-1-600x600.png 600w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"padding-top:15px;padding-bottom:1px;padding-left:12px;text-align:left\">\n<p class=\"has-small-font-size\"><strong>Rafael Riera<br><\/strong><em>Responsable de Non Profit, Salesforce Espa\u00f1a<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:center\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1655\" height=\"1655\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1.png\" alt=\"\" class=\"wp-image-20786\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1.png 1655w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-300x300.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-1024x1024.png 1024w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-768x768.png 768w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-1536x1536.png 1536w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/Jose-Antonio-Arnaiz-1-600x600.png 600w\" sizes=\"auto, (max-width: 1655px) 100vw, 1655px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"padding-top:10px;padding-left:12px;text-align:left\">\n<p class=\"has-small-font-size\"><strong>Jose Antonio Arn\u00e1iz<br><\/strong><em><em>Socio de IT &amp; Consulting, PKF Attest<\/em><\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:center\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"1680\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1.png\" alt=\"\" class=\"wp-image-20787\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1.png 1680w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-300x300.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-1024x1024.png 1024w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-768x768.png 768w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-1536x1536.png 1536w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/luis-miguel-castro-1-600x600.png 600w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"padding-top:10px;padding-left:12px;text-align:left\">\n<p class=\"has-small-font-size\"><strong><strong><strong><strong><strong>Luis Miguel Castro<\/strong><\/strong><\/strong><\/strong><br><\/strong><em>Socio AlcaTic, especialista en Sage Non-Profit<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding:20px;background-color:#f8f8f8\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-5c19c006fa7d1f6d1384890e18780f92\" id=\"h-agenda-del-evento\" style=\"color:#099bbf\"><strong>Agenda del evento<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-4ba198ff184fe18bc5e3a8e56e7f943f\" style=\"color:#000000;line-height:2\">Presentaci\u00f3n e introducci\u00f3n<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-5c205ec0e8bacbe6dbc5135899814ef8\" style=\"color:#000000;line-height:2\">Salesforce para entidades non-profit: relaci\u00f3n, impacto y crecimiento<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-a5db1487978bbc5a0a60b0204a493cd4\" style=\"color:#000000;line-height:2\">Sage: control econ\u00f3mico, facturaci\u00f3n, proyectos y gesti\u00f3n de imputaciones<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-f6f77f2041bef3f97a6873cdb34be1f4\" style=\"color:#000000;line-height:2\">Salesforce + Sage: integraci\u00f3n y visi\u00f3n 360\u00ba<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-3c98b944978ade0e5a15118e27ea9722\" style=\"color:#000000;line-height:2\">Caso pr\u00e1ctico y cierre<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        Reg\u00edstrate, aprende c\u00f3mo unificar la gesti\u00f3n de tu entidad en una sola visi\u00f3n y empieza a dejar atr\u00e1s la gesti\u00f3n fragmentada de tu organizaci\u00f3n      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n              <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/www.alcatic.com\/webinar-salesforce-y-sage\/\" title=\"Inscr\u00edbete aqu\u00ed \">Inscr\u00edbete aqu\u00ed <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\n\n\n<p><\/p>\n","protected":false},"featured_media":20788,"template":"","categories":[],"tags":[114,93,165],"novedades_itc":[],"class_list":{"0":"post-20777","1":"novedades-itc","2":"type-novedades-itc","3":"status-publish","4":"has-post-thumbnail","6":"tag-sagex3","7":"tag-salesforce","8":"tag-webinar","9":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinar | C\u00f3mo 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