{"id":20852,"date":"2026-06-23T13:54:55","date_gmt":"2026-06-23T11:54:55","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&#038;p=20852"},"modified":"2026-06-23T13:55:07","modified_gmt":"2026-06-23T11:55:07","slug":"caso-exito-transformacion-digital-inmobiliaria-neinor-homes","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/caso-exito-transformacion-digital-inmobiliaria-neinor-homes\/","title":{"rendered":"Caso de \u00e9xito: Transformaci\u00f3n digital inmobiliaria de Neinor Homes con Dynamics 365"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-a61f2560d9a3f91dd2a6658b9683f2ae\" id=\"h-neinor-homes-es-una-de-las-principales-promotoras-residenciales-de-espana-con-una-gran-complejidad-operativa-y-multiples-promociones-en-paralelo\" style=\"color:#099bbf\"><strong>Neinor Homes es una de las principales promotoras residenciales de Espa\u00f1a, con una gran complejidad operativa y m\u00faltiples promociones en paralelo.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-neinor-homes-es-una-de-las-principales-promotoras-residenciales-de-espana-con-una-gran-complejidad-operativa-y-multiples-promociones-en-paralelo-su-reto-era-claro-seguir-creciendo-sin-perder-control-sobre-su-proceso-comercial-ni-la-experiencia-del-cliente\">Su reto era claro: seguir creciendo sin perder control sobre su proceso comercial ni la experiencia del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, la transformaci\u00f3n digital inmobiliaria se convierte en un elemento clave para poder escalar el negocio sin perder control sobre el proceso comercial ni la experiencia del cliente.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-6e6e0c0bcaba01595611e740f5905d01\" id=\"h-el-reto-de-la-transformacion-digital-inmobiliaria\" style=\"color:#0f3780\"><strong>El reto de la transformaci\u00f3n digital inmobiliaria<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento del negocio empez\u00f3 a tensionar su operativa comercial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-1cd6c859d29e01cd33b765d6f3d3d0a7\" style=\"color:#000000\">Informaci\u00f3n distribuida en m\u00faltiples canales.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-b59eb0639b56e40698e9299c4ddc01ce\" style=\"color:#000000\">Procesos de venta largos y dif\u00edciles de seguir.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-538951b3edbccf1bfbabbe9032817a4c\" style=\"color:#000000\">Dependencia de herramientas poco eficientes.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9f19cd1ac0d01284fd4144731da9a602\" style=\"color:#000000\">Dificultad para mantener una experiencia homog\u00e9nea.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En este punto, el problema no era vender m\u00e1s\u2026 sino hacerlo de forma ordenada y sostenible.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-86b7ce5e7a689b46af6b0afbde7a08aa\" id=\"h-transformacion-digital-inmobiliaria-con-dynamics-365\" style=\"color:#0f3780\"><strong>Transformaci\u00f3n digital inmobiliaria con Dynamics 365<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neinor apost\u00f3 por una estrategia de transformaci\u00f3n digital basada en <a href=\"https:\/\/www.pkf-attest.es\/tecnologia\/erp\/dynamics-365-business-central\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365<\/a>, con un objetivo muy concreto: tener control total sobre todo su proceso comercial<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No se trataba solo de tecnolog\u00eda, sino de cambiar la forma de trabajar.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-7156091881005b78ba69ccd94c3b1468\" id=\"h-que-cambio-en-su-modelo-comercial\" style=\"color:#0f3780\"><strong>Qu\u00e9 cambi\u00f3 en su modelo comercial<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la implantaci\u00f3n, Neinor consigui\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-f7684ebc527827bec79579ce3e95b490\" style=\"color:#000000\">Centralizar toda la informaci\u00f3n de cliente en un \u00fanico sistema.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-127cf3535edc06609f57457433209340\" style=\"color:#000000\">Tener visibilidad completa de cada oportunidad comercial.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-ed66c807147e44cff817ffc1391dfada\" style=\"color:#000000\">Automatizar tareas y seguimientos.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-2ee9379702b15489ef3a7907e1af00b9\" style=\"color:#000000\">Reducir tiempos de respuesta.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-38f9a1bf03579c28951c037b218bc871\" style=\"color:#000000\">Mantener la coherencia en todos los canales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El impacto no fue solo operativo. Tambi\u00e9n cambi\u00f3 la forma en la que los equipos trabajaban y tomaban decisiones. Este proyecto es un claro ejemplo de transformaci\u00f3n digital inmobiliaria aplicada a un proceso comercial real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-7d4a532e4696dd92dcb3003cb37cfb1c\" id=\"h-un-cambio-que-va-mas-alla-de-la-tecnologia\" style=\"color:#099bbf\"><strong>Un cambio que va m\u00e1s all\u00e1 de la tecnolog\u00eda<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Detr\u00e1s del proyecto hay un elemento clave: <strong>la definici\u00f3n de un modelo comercial estructurado, apoyado en tecnolog\u00eda, pero alineado con el negocio<\/strong>. La transformaci\u00f3n digital inmobiliaria permiti\u00f3 a Neinor pasar de una operativa fragmentada a un modelo comercial m\u00e1s estructurado, escalable y orientado a datos. Aqu\u00ed es donde el papel de PKF Attest fue determinante como partner estrat\u00e9gico.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2304e4f2d33a218e6f524b5f7c31532f\" id=\"h-descubre-el-caso-completo\" style=\"color:#0f3780\"><strong>Descubre el caso completo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este proyecto tiene muchos m\u00e1s detalles que marcan la diferencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-abd3215cc72e0aa49b617c868996644a\" style=\"color:#000000\">C\u00f3mo se unificaron todos los canales.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-6d805530d720f0d257e0ede8be9098f6\" style=\"color:#000000\">C\u00f3mo se estructur\u00f3 el proceso comercial.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9644d782bf6a25c60f72503d6f3d89c0\" style=\"color:#000000\">Qu\u00e9 decisiones fueron clave en la implantaci\u00f3n.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8b9f2914875aeea58d11a84b9851723d\" style=\"color:#000000\">Qu\u00e9 aprendizajes se pueden aplicar a otras empresas.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color\" style=\"padding:20px;background-color:#e8e8e8\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"padding:20px\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-478fd24f963c15bcbb8a8750a66be681\" id=\"h-descarga-el-e-book\" style=\"color:#0f3780\"><strong>Descarga el e-book <\/strong><\/h2>\n\n\n<script>\nvar 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action='\/tecnologia\/wp-json\/wp\/v2\/novedades-itc\/20852\/#gf_52' data-formid='52' novalidate> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_52' class='gform_fields top_label form_sublabel_above description_above validation_below'><fieldset id=\"field_52_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Nombre y Apellidos<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatorio)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_52_1'>\n                            \n                            <span id='input_52_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_52_1_3' value=''   aria-required='true'   placeholder='Nombre y Apellidos' autocomplete=\"given-name\" \/>\n                                                    <label for='input_52_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Nombre<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_52_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_6'>Empresa<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatorio)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_52_6' type='text' value='' class='large'    placeholder='Empresa' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_52_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_7'>Cargo<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatorio)<\/span><\/span><\/label><div class='ginput_container 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class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"637\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/portada-caso-de-exito-neinor-homes.png\" alt=\"Portada caso de exito neinor homes\" class=\"wp-image-20853\" style=\"aspect-ratio:0.7017591634442568;width:236px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/portada-caso-de-exito-neinor-homes.png 447w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/06\/portada-caso-de-exito-neinor-homes-211x300.png 211w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-ce83f3051d130578e93048f626b64283\" id=\"h-faq\" style=\"color:#0f3780\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1782210233583\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 ventajas tiene Microsoft Dynamics 365 como CRM inmobiliario?<\/strong> <p class=\"schema-faq-answer\">Permite unificar todo el proceso comercial, centralizar la informaci\u00f3n del cliente y mejorar la trazabilidad desde el primer contacto hasta la venta.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782210269245\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 un CRM inmobiliario es clave para promotoras inmobiliarias?<\/strong> <p class=\"schema-faq-answer\">Porque gestiona procesos largos, m\u00faltiples canales de captaci\u00f3n y tickets elevados sin perder oportunidades por falta de seguimiento.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782210276829\"><strong class=\"schema-faq-question\">\u00bfEs Microsoft Dynamics 365 escalable para grupos inmobiliarios en crecimiento?<\/strong> <p class=\"schema-faq-answer\">S\u00ed, especialmente en escenarios de crecimiento inorg\u00e1nico e integraci\u00f3n de nuevas compa\u00f1\u00edas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782210293470\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 papel juega el partner en una implantaci\u00f3n de CRM inmobiliario?<\/strong> <p class=\"schema-faq-answer\">Es clave para adaptar el est\u00e1ndar tecnol\u00f3gico a la realidad del negocio y garantizar adopci\u00f3n y retorno.<\/p> <\/div> 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