{"id":23081,"date":"2026-09-22T16:20:05","date_gmt":"2026-09-22T14:20:05","guid":{"rendered":"https:\/\/www.pkf-attest.es\/tecnologia\/?post_type=novedades-itc&#038;p=23081"},"modified":"2026-09-25T13:41:56","modified_gmt":"2026-09-25T11:41:56","slug":"evento-salesforce-ia-field-service","status":"publish","type":"novedades-itc","link":"https:\/\/www.pkf-attest.es\/tecnologia\/novedades-itc\/evento-salesforce-ia-field-service\/","title":{"rendered":"Evento | El camino hacia la IA en Field Service"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideleft\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-1 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h3 id=\"h-la-inteligencia-artificial-esta-marcando-una-nueva-etapa-en-la-gestion-de-las-operaciones-de-campo-cada-vez-mas-organizaciones-estan-incorporando-capacidades-avanzadas-de-analisis-automatizacion-y-optimizacion-para-mejorar-la-productividad-de-sus-equipos-tecnicos-y-ofrecer-una-mejor-experiencia-a-sus-clientes\" class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#099bbf\">La Inteligencia Artificial est\u00e1 marcando una nueva etapa en la gesti\u00f3n de las operaciones de campo. Cada vez m\u00e1s organizaciones est\u00e1n incorporando capacidades avanzadas de an\u00e1lisis, automatizaci\u00f3n y optimizaci\u00f3n para mejorar la productividad de sus equipos t\u00e9cnicos y ofrecer una mejor experiencia a sus clientes.<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailchi.mp\/pkf-attest.es\/el-camino-hacia-la-ia-field-service\">Inscr\u00edbete aqu\u00ed<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el verdadero reto no consiste \u00fanicamente en adoptar nuevas tecnolog\u00edas, sino en construir modelos operativos capaces de aprovechar todo su potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los procesos, los datos y las herramientas no est\u00e1n preparados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-2\" style=\"color:#000000\">Se limita el impacto de las iniciativas de IA.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-3\" style=\"color:#000000\">Resulta dif\u00edcil escalar mejoras operativas.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4\" style=\"color:#000000\">Los recursos no se aprovechan de forma \u00f3ptima.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-5\" style=\"color:#000000\">Se reduce la capacidad de generar retornos tangibles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para analizar c\u00f3mo afrontar este desaf\u00edo, desde PKF Attest y Salesforce hemos organizado un desayuno ejecutivo dirigido a responsables de Operaciones y Tecnolog\u00eda que buscan impulsar la eficiencia de sus servicios de campo mediante el uso de Inteligencia Artificial.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-que-veremos-durante-la-jornada\" class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" style=\"color:#0f3780\"><strong>\u00bfQu\u00e9 veremos durante la jornada?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el encuentro abordaremos algunos de los principales desaf\u00edos y oportunidades que la IA plantea para las operaciones de campo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-7\" style=\"color:#000000\">El contexto actual del Field Service y su evoluci\u00f3n.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#000000\">C\u00f3mo identificar el nivel de madurez de una organizaci\u00f3n.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-9\" style=\"color:#000000\">Los procesos, herramientas y datos necesarios para aprovechar la IA.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-10\" style=\"color:#000000\">Casos de uso con impacto operativo y financiero.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-11\" style=\"color:#000000\">Experiencias reales de transformaci\u00f3n en entornos de servicio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La sesi\u00f3n est\u00e1 dirigida a l\u00edderes de operaciones, responsables de servicio t\u00e9cnico y profesionales de TI relacionados con la gesti\u00f3n de operaciones de campo, independientemente de que sean o no usuarios de Salesforce.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner gb-has-custom-background-color\" style=\"padding-top:40px;padding-right:40px;padding-bottom:30px;padding-left:20px;background-color:#f8f8f8\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png\" alt=\"calendario del evento\" class=\"wp-image-14460\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-61-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><strong><strong>7 de octubre<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png\" alt=\"hora evento\" class=\"wp-image-14462\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-59-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><strong>09:30 h &#8211; 12:00 h&nbsp;<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png\" alt=\"ubicaci\u00f3n del evento\" class=\"wp-image-14461\" style=\"width:38px;height:auto\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60.png 100w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2024\/06\/Iconos_Estrategia-60-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><strong>Castellana 36-38, Madrid<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oficinas de Salesforce<br><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-12\" id=\"h-ponentes\" style=\"color:#099bbf\"><strong>Ponentes<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-150x150.png\" alt=\"\" class=\"wp-image-23087\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha-300x300-1.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Wolfgang-Panocha.png 396w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Wolfgang Panocha<br><\/strong><em>Senior Manager en PKF Attest<\/em><\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-150x150.png\" alt=\"\" class=\"wp-image-23088\" srcset=\"https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-150x150.png 150w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-300x300-1.png 300w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso-80x80.png 80w, https:\/\/www.pkf-attest.es\/tecnologia\/wp-content\/uploads\/sites\/2\/2026\/09\/Aitor-Alonso.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><strong><strong>Aitor Alonso<\/strong><\/strong><br><\/strong><em>Socio en PKF Attest<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideright\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-agenda\" class=\"wp-block-heading has-text-color has-link-color wp-elements-13\" style=\"color:#0f3780\"><strong>Agenda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>09:30 h<\/strong> | Recepci\u00f3n y desayuno<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:00 h<\/strong> | Bienvenida y presentaci\u00f3n de PKF Attest y Salesforce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:10 h<\/strong> | Contexto de la nueva era del Field Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:30 h<\/strong> | El camino hacia la IA en funci\u00f3n del estado de madurez de la organizaci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:20 h<\/strong> | Caso de cliente: Girbau, fabricante l\u00edder internacional en lavander\u00eda industrial<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:50 h<\/strong> | Assessment Estrat\u00e9gico de Field Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12:00 h<\/strong> | Preguntas, networking y aperitivo<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"full_width_with_cta_banner\" style=\"background-color:\">  \r\n  <div class=\"full_width_with_cta_banner_container gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\r\n    <div class=\"full_width_with_cta_banner_main\">\r\n      <h3 class=\"full_width_with_cta_banner_title\">\r\n        Reserva tu plaza      <\/h3>\r\n      <div class=\"full_width_with_cta_banner_text\" >\r\n        Las plazas son limitadas para garantizar un entorno de networking de calidad entre profesionales y directivos del sector.      <\/div>  \r\n      <div class=\"full_width_with_cta_banner_cta\">\r\n          <a href=\"https:\/\/mailchi.mp\/pkf-attest.es\/el-camino-hacia-la-ia-field-service\" title=\"Inscr\u00edbete aqu\u00ed \">Inscr\u00edbete aqu\u00ed <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":23281,"template":"","categories":[],"tags":[137,155,93],"novedades_itc":[],"class_list":["post-23081","novedades-itc","type-novedades-itc","status-publish","has-post-thumbnail","tag-evento","tag-inteligencia-artificial","tag-salesforce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - 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