PKF Attest will be attending one of the key events in the Salesforce ecosystem, where organizations explore how to transform their customer relationships and drive real business impact.
June 3
8:00 a.m.–6:00 p.m.Â
CCIB, Barcelona
The Agentforce World Tour Barcelona event has established itself as one of the leading gatherings in Spain for exploring how companies are evolving their customer strategies through CRM, data, and artificial intelligence.
Beyond the technology, these types of events reflect a reality: many organizations are no longer looking just for tools, but for concrete ways to improve their efficiency, automate processes, and make decisions that have a greater impact on the business.
However, many companies still struggle to translate these initiatives into concrete results, making this type of event a key opportunity to understand what is actually working.
What is the Agentforce World Tour Barcelona event?
This is an in-person event organized by Salesforce that brings together companies, partners, and experts from the ecosystem to share experiences, real-world case studies, and new approaches to customer management.
During the event, attendees will have the opportunity to learn about:
- new trends in CRM and artificial intelligence,
- case studies in sales, marketing, and customer service,
- automation initiatives and advanced data utilization.
However, what sets this event apart is not just the technology, but how these solutions are being applied in real-world settings.
From technology to real business impact
One of the main challenges organizations face today is not gaining access to new tools, but ensuring that these tools produce tangible results.
In this context, the key lies in:
- tailor solutions to the business model,
- redefine business and customer relationship processes,
- support organizational change.
This is where the focus shifts: technology ceases to be the center of attention and instead becomes an enabler of transformation.
PKF Attest's Role in Digital Transformation
In this context, at PKF Attest, we help organizations turn their technology investments into tangible business results by transforming their business and customer relationship processes through Salesforce solutions and artificial intelligence.
We support our clients in:
- defining your CRM strategy,
- the adoption of tools tailored to their specific circumstances,
- the automation of key processes,
- improved data-driven decision-making.
Our goal is not merely to implement technology, but to ensure that it has a real impact on the business.
Our participation in the Agentforce World Tour Barcelona reinforces our commitment to the digital transformation of organizations.
During the event, PKF Attest will be present as a Salesforce partner, offering a space to share experiences, understand specific challenges, and explore opportunities for improvement in customer management.
It will be an opportunity to connect with companies that are undergoing a transformation and to offer advisory insights based on real-world experience.
Conclusion
The Agentforce World Tour Barcelona is not just a technology event, but an opportunity to understand how companies are transforming their customer relationships and creating sustainable competitive advantages.
In an environment where many organizations have already invested in technology, the difference lies not in the tools themselves, but in how they are applied. Having a strategic approach and the right support is what enables organizations to turn the potential of CRM and artificial intelligence into sustainable competitive advantages.
In addition, if you plan to attend, we invite you to stop by the PKF Attest team during the event to discuss your situation and explore potential areas for improvement within your organization.