Artificial Intelligence is ushering in a new era in field operations management. More and more organizations are incorporating advanced analytics, automation, and optimization capabilities to improve the productivity of their technical teams and provide a better experience for their customers.
However, the real challenge lies not only in adopting new technologies, but in building operational models capable of harnessing their full potential.
When processes, data, and tools aren't ready:
- The impact of AI initiatives is limited.
- It is difficult to scale operational improvements.
- Resources are not being used optimally.
- The ability to generate tangible returns is reduced.
To explore how to address this challenge, PKF Attest and Salesforce have organized an executive breakfast for operations and technology leaders looking to boost the efficiency of their field services through the use of artificial intelligence.
What will we see during the event?
During the meeting, we will discuss some of the key challenges and opportunities that AI presents for field operations:
- The Current Landscape of Field Service and Its Evolution.
- How to Assess an Organization's Level of Maturity.
- The processes, tools, and data needed to leverage AI.
- Use cases with operational and financial impact.
- Real-life stories of transformation in service settings.
This session is intended for operations leaders, technical service managers, and IT professionals involved in managing field operations, regardless of whether or not they are Salesforce users.

October 7

9:30 a.m. – 12:00 p.m.Â

36–38 Castellana, Madrid
Salesforce Offices
Speakers
Wolfgang Panocha
Senior Manager at PKF Attest
Aitor Alonso
Partner at PKF Attest
Agenda
9:30 a.m. | Welcome and breakfast
10:00 a.m. | Welcome and presentation by PKF Attest and Salesforce
10:10 a.m. | The Context of the New Era of Field Service
10:30 a.m. | The Path to AI Based on the Organization's Maturity Level
11:20 a.m. | Customer Case Study: Girbau, a leading international manufacturer of industrial laundry equipment
11:50 a.m. | Strategic Assessment of Field Service
12:00 p.m. | Q&A, networking, and light refreshments

