Discover how AI and data help HR teams save time and make better decisions
In a world where Human Resources teams must act quickly, accurately, and judiciously, relying solely on intuition to make decisions is no longer enough. Today, people management demands a higher level of analysis, objectivity, and the ability to anticipate business challenges.
The good news is that technologies such as Artificial Intelligence and People Analytics are transforming the way HR departments recruit talent, build teams, and make strategic decisions. However, many organizations are still wondering how to apply these tools in a practical way without increasing the operational burden or losing sight of the human element.
For this reason, PKF Attest, in collaboration with the Seville Chamber of Commerce, has organized “Smart HR Mornings: From Intuition to Decision”—an in-person breakfast seminar aimed at HR directors and managers who want to turn data into valuable decisions and increase their influence within their organizations.
It will be an intimate, hands-on session packed with practical insights, where we’ll share concrete lessons, real-life case studies, and examples you can put into practice right away.
What you'll discover during this session
During the session, we will explore how AI and the smart use of data help HR teams work more efficiently and strategically. Key topics we will cover include:
- How to move from intuition-based decisions to data-driven decisions.
- The Role of Artificial Intelligence in Talent Management and Development.
- What is People Analytics and how to apply it in practice in HR.
- Real-life examples of organizations that are already using this approach.
- How to save time and increase the impact of the Human Resources department.
- A networking opportunity with other HR managers.

May 12

10:00 a.m. – 11:50 a.m.

In-person event: Seville
Speakers
Teresa Areizaga
Partner at PKF Attest
Carlos Martínez Mantilla
ITC Manager at PKF Attest
Vicente Peña
Partner Development Manager at Factorial
Agenda of the event
10:00 a.m. – Welcome and registration
10:15 a.m. – Breakfast and networking
10:45 a.m. – The HR Revolution: From Intuition to Data
11:00 a.m. – AI and People Analytics: How to Enhance Decision-Making
11:30 a.m. – Case studies: how our clients do it
11:50 a.m. – Q&A and closing remarks