Within the framework of the Machine Tool Biennial, to be held from June 3 to 7 at the BEC (Bilbao Exhibition Centre), Borja Simón Ajuria, head of the Digital Marketing Area of PKF Attest, has participated as a speaker at the conference "How to make an industrial fair profitable", aimed at exhibitors and visitors of the sector.
The conference, held on May 20 at the headquarters of FVEM, aimed to provide essential tools and strategies for companies in the metal sector in Bizkaia to optimize their participation in industrial fairs. Attending trade fairs, whether as an exhibitor or visitor, represents a considerable investment and the purpose of this session was to help companies maximize the return on that investment.
During his speech, Borja Simón addressed crucial aspects of management before, during and after trade fairs. His presentation focused on the importance of properly planning participation, organizing effective agendas and carrying out marketing campaigns that increase the visibility and impact of the presence at these events. He also emphasized how to improve lead generation and optimize investment through digital marketing techniques.
The conference was presented and coordinated by Jorge Petralanda from FVEM's Organization and Innovation Area, with the participation of Thais Basañez, BEC's Business Development Director.
The event was an opportunity to learn effective strategies, as well as an occasion for professionals in the sector to exchange ideas and experiences, strengthening their capacity to face the challenges of the current and future markets.
Images of the event
