Salesforce implementation project at the Marketing Association of Spain
Association Marketing Association of Spain
The Marketing Association of Spain, AMKT, is an association of people and companies active in the training of marketing professionals, in the development of networking and, above all, in supporting members and companies in everything they need related to marketing.
AMKT, an association that is progressing with the times, as Victor Conde, Managing Director, rightly points out.
Challenges in Salesforce implementation at AMKT
The project presented some challenges that were important to manage well from the outset:
- Unified partner vision
- Digitalization to optimize management and enable growth while maintaining service quality.
- Omnichannel communication with the partner
The project: Salesforce implementation at AMKT
Associations are constantly changing. They need to be equipped with information systems that streamline management with the partner and, above all, allow them to focus their efforts on what adds value, minimizing administrative tasks. AMKT is a dynamic and restless entity, as it continuously creates initiatives that add value to its members. Thus, they needed to manage the relationship with omnichannel and be able to focus their professionals on innovation and services. The unification of information and omni-channeling have been the priority objectives of the project.
Victor Conde
General Manager AMKTThe strategy applied
The identification of information silos, the unification of data and the deployment of an appropriate solution for association management optimized implementation times and, above all, functional definition times. The rapid deployment, quick wins, allowed a fast adoption by the association's professionals and a step-by-step growth strategy.
The adoption of Salesforce, with customization for partnerships, enabled a successful choice of solution and a rapid implementation strategy.
The results
With this CRM implementation project, AMKT has made progress in its digitalization strategy and its commitment to innovation:
- Onmicanal management of members
- Ability to grow while maintaining service and attention to members
- Reduction of administration times
- Focus on new service and member care
Victor Conde
General Manager AMKTSALESFORCE
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