The mergers and acquisitions (M&A) market in the packaging industry: trends and prospects for 2024 and beyond.
In the first half of 2024, a decline in mergers and acquisitions (M&A) transactions was observed in the packaging industry. However, due to the growing need for companies in the sector to adapt to regulatory changes related to sustainable packaging, a significant uptick in M&A activity is expected in the coming years. This outlook is driven by stringent environmental regulations and increasing consumer expectations around sustainability.
Indicators of a growing market
Notably, EBITDA trading multiples have increased compared to the second half of 2023, reaching 8.6x in the first half of 2024. This increase reflects the renewed interest in companies with the ability to innovate and adapt to a constantly evolving market.
A new report on M&A in the Iberian packaging market
Download our exclusive and free report on M&A trends in the packaging industry, prepared by the M&A experts at PKF Attest.
Access essential market data and trends in 2024.

The packaging industry in the Iberian Peninsula: outstanding operations
In the Iberian packaging market, one of the most relevant deals in the fourth quarter of 2024 was the acquisition of Alucan Entec, a company specialized in the manufacture of aluminum containers and bottles, by Ball Corporation, a leading U.S. manufacturer of metal packaging. This transaction was worth 82 million euros, marking an important milestone in the sector.
EV/EBITDA multiples in the packaging industry during 2024 show material-specific trends:
- Plastic: 8.1x
- Paper and cardboard: 10.1x
These multiples reflect the valuation of companies with a clear focus on sustainability and technological innovation, key factors for standing out in today's competitive market.
Factors driving the growth of M&A in the packaging industry
The future of the M&A market in the packaging industry looks promising thanks to several key trends:
- Sustainability regulations: Legislation at the European level, such as the directive on packaging and packaging waste, is driving companies to invest in greener technologies and materials.
- Technological innovation: The development of reusable, biodegradable and recyclable packaging increases the attractiveness of companies leading this change.
- E-commerce growth: The expansion of e-commerce continues to generate increased demand for efficient and sustainable packaging solutions.
- Market consolidation: Large companies seek to strengthen their position through strategic acquisitions, especially in high-potential regions such as the Iberian Peninsula.
Conclusion
The packaging industry is at a crucial moment of transformation. Mergers and acquisitions will play a key role in adapting to new regulations and market demands. Companies such as Ball Corporation and Alucan Entec are examples of how the market continues to evolve towards more sustainable and cost-effective solutions.
As companies continue to adapt, interest in the packaging sector in the Iberian Peninsula and globally will continue to grow, consolidating itself as a strategic market in the coming years.
Contact an expert in Merger & Acquisition services
