Last Friday, November 17, the PESMES 2023 awards, granted by the Master's Degree in Marketing of the University of the Basque Country, were held.
PKF Attest 's Digital Marketing team was awarded in the category of best micro-business marketing thanks to the work done with Bascake, a cheesecake brand.
The Bascake project covers from the creation of the brand to the execution of the entire marketing plan.
This biennial event recognizes the work of Basque organizations, or those with commercial activity in the Basque Country, for being more profitable and competitive by applying marketing strategies.
For this 6th edition, the jury received more than 30 nominations, submitted by companies of all types, sectors and sizes, from micro-SMEs to multinationals. Among all of them, the jury decided to award 11 prizes in different categories that include specific product, distribution and communication actions, as well as marketing actions in different fields.
