In today's digital world, it is increasingly important for a website to be accessible to all users, regardless of their capabilities. Web accessibility guarantees the social inclusion of people and equal opportunities to access information.
What is Web Accessibility?
Web accessibility is about designing and developing websites and mobile applications so that all users can use them, including people with disabilities. This means that everyone should be able to browse and access the web, regardless of their abilities. In addition, web accessibility also benefits other user groups, such as older people whose abilities may have diminished with age.
What are the Web Accessibility standards?
Complying with web accessibility is already a legal requirement in many countries. International standards such as the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines (WCAG) state that an accessible website should be:
Perceptible
Any user should have access to the content, text, images or videos. For example: alt. text in images allows visually impaired users to access that information.
Operable
It must be possible to interact with the entire web page, regardless of their physical abilities. For example: accessing forms using the keyboard for users who cannot use the mouse.
Understandable
The information and operation of any website must be easy to understand for everyone. This means using clear language and a simple interface.
Robust
Website content must be interpretable by different browsers and platforms, including assistive technologies. It is essential to always use HTML5 standards.
Benefits of making your website accessible
Extension of the Hearing
An accessible website allows people with various disabilities or other difficulties to use it, which increases your potential audience.
2. Positioning in search engines (SEO Optimization)
Search engines rate the accessibility of each page, so enhancing accessibility will help improve ranking and web positioning.
3. Legal Compliance
In many countries, there are laws and regulations that require web accessibility. Complying with these legal requirements helps to avoid penalties.
4. Improving the user experience (UX)
Accessibility principles improve the overall user experience. An accessible website is easier to navigate, understand and use.
5. Positive brand image
Committing to accessibility can improve your brand image. Consumers value companies that show social responsibility.
6. Increased conversion rate
An accessible site improves usability and consequently conversions, whether in the form of sales, subscriptions or any other objective on your website.
7. Technological adaptability
An accessible website is better prepared to adapt to new technologies and devices.
8. Innovation and Creativity
Implementing accessibility can lead to innovative and creative solutions in web design and development.
Web accessibility is not only a matter of social responsibility and legal compliance, but also significantly improves the performance and reputation of your website. Adopting accessibility practices breaks down technological barriers and positions your business for long-term success, creating an inclusive digital environment for all people.
